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Turning a Caller Into a Customer

The phone is one of the most powerful sales tools at your office. When a potential customer calls, they’re either ready to buy or schedule, or are close to making […]


Posted: October 12, 2020 | View More »


Trends That Will Stay Relevant in Digital Marketing

Digital marketing has changed immensely in the past decade, and even more so within the last few years. There have been new tactics introduced, changes to Google’s search algorithm, and […]


Posted: September 10, 2020 | View More »


Consumer Psychology is the Only Constant in a Changing Market

Years ago, Jeff Bezos famously said: “I very frequently get the question: ‘What’s going to change in the next 10 years?’ And that is a very interesting question; it’s a […]


Posted: September 10, 2020 | View More »


The Importance of Positivity During A Time of Uncertainty

By now, it’s very clear that we are living in a unique time, full of new challenges and opportunities. It can be a challenge to stay positive, what with the […]


Posted: August 4, 2020 | View More »


Looking To The Future

Congratulations, you survived the first half of 2020! Traditionally, we save the accolades on a job well done for year-end — but right now, we are all feeling the need […]


Posted: July 15, 2020 | View More »


Consumer Behavior In The Remainder of 2020 & Beyond

The world has been a different place these last few months, with consumer behavior adapting and shifting to a ‘new normal.’ What exactly that ‘new normal’ will look like is […]


Posted: June 11, 2020 | View More »


Google Identity Verification Process

Google recently announced that they will be implementing an Advertiser Identity Verification process for all US advertisers, rolling out over the next two years. The Google verification process is part […]


Posted: June 11, 2020 | View More »


When Will Things Resume to Normal?

The title of this article is a little daunting on its own because the fact is, there is no clear answer.  The answer varies from industry to industry and person […]


Posted: May 13, 2020 | View More »


CSM Receives 7 National Awards

Central States Media was recently recognized by Healthcare Marketing Report, receiving 7 national awards for its work with several healthcare partners. Healthcare Marketing Report, the leading national publication covering all […]


Posted: April 30, 2020 | View More »


What Is Quibi?

You may have heard about Quibi, a new mobile video option. The platform launched on April 6th, and offers streaming content in small packages – 10 minutes or less. While […]


Posted: April 10, 2020 | View More »


Media Trends in 2020

2020 is an interesting year for the U.S. media landscape, with significant projected growth across multiple mediums. With significant events like the Tokyo Olympics and the presidential election, overall ad […]


Posted: March 9, 2020 | View More »


Marketing Pearls of Wisdom From Around the World

With the first quarter of 2020 nearly behind us, here’s some pearls of wisdom to help inspire your work throughout the rest of this year. 1)    We all have a […]


Posted: March 9, 2020 | View More »


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