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stream big. advertise smarter.

Reach multi-generational streamers on two powerhouse platforms—Disney+ and Hulu. With over 178 million combined subscribers and major audience lift when both platforms are used together, your ads can go further […]


Posted: April 16, 2025 | View More »


What’s New: Social Media

The social media landscape is constantly evolving 2025 is projected to see a rise in AI-powered content, short-form videos, social commerce, micro-influencer marketing, and more. New social media channels and […]


Posted: March 25, 2025 | View More »


Where Media Consumers Are Viewing Video Content

master video ads in 2025 At Central States Marketing, we work to keep a clear outlook on how consumers are viewing video content as the year 2025 continues to take […]


Posted: February 25, 2025 | View More »


AI: The Future Is Here

If the term AI generates both anxiety and excitement for you as a business leader, you’re not alone. We’ve been throwing around these letters for generations (the term “AI” was […]


Posted: January 20, 2025 | View More »


Happy Holidays from CSM!

Happy Holidays and welcome to the most wonderful (and chaotic) time of the year! Celebrating this season with family and friends looks a little different for each of us. For […]


Posted: December 10, 2024 | View More »


Best Practices: Social Media Business Pages

Social media is nearly a must-have among businesses these days! Helping build brand awareness, running ads to grow your audience, and engaging with your customers. But protecting your accounts is […]


Posted: November 6, 2024 | View More »


A Road Map for Success

Navigate Your Best Quarter Yet! If the mums on your neighbor’s front porch weren’t enough to remind you that autumn has arrived, your dwindling marketing budget won’t let you forget. […]


Posted: September 25, 2024 | View More »


The B2B Journey

Business-to-Business (B2B) is the space where one business sells products or services to another business, instead of to individual consumers. B2B tends to be more complex, involving heavier research, more […]


Posted: August 26, 2024 | View More »


The Importance of 4th Quarter Planning

As we all try to squeeze the last drops of sunshine out of our summers, it can be easy to lose sight of the critical months that lie ahead. While […]


Posted: August 6, 2024 | View More »


make youtube work for you

build your youtube presence & rise to the top The average U.S. adult spends 48 minutes per day on YouTube, making it the second most visited website in the world, […]


Posted: July 2, 2024 | View More »


digital or print?

How Digital and Traditional Media Work Together It’s no secret that digital media (such as search, display, and online video) has increased in popularity over the last decade or so. […]


Posted: June 5, 2024 | View More »


Hats off to Success

It’s May and that means it’s graduation season. Chances are you know someone who will be wearing a cap and gown this month. Whether it’s a celebration of that sweet […]


Posted: May 1, 2024 | View More »


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