Data shows that about 25% of people make New Year’s Resolutions, and the majority think they’ll accomplish them. Even if you don’t keep them, setting resolutions can help you improve […]
In the life of every legacy brand, including our own, there comes a day when a tired graphic identity needs a reboot. After 22 years, Central States Media is rebranding as Central States Marketing and we’re excited to finally unveil our new look to the people that matter most—our clients!
A few years ago, Google started rolling out Local Service Ads (LSAs) to help attract customers to service-based businesses. While the scope of these ads has grown since then, they are still limited to select industries such as home service (electrician, fencing, flooring, HVAC, etc.), lawyers, junk removal, pest control, pet rescue/adoption/boarding/grooming, etc.
A recent national survey of media buyers and ad agencies shows trends toward what type of media businesses are currently drawn to, which tactics are seeing growth and which are remaining stagnant or decreasing.
Generational Marketing is a hot topic, but what exactly does it mean? In order to explore that, we first need to take a step back and look at what ages […]
We may be living in a digital world, but traditional media (radio, TV, outdoor, etc) still has a firm foothold in the media landscape! When you place traditional media, and […]
User Experience (UX) is a design process with the goal of providing a great experience to users. In many ways, this dynamic approach is a balancing act, but the goal […]
The line between online and offline shopping is becoming increasingly blurred. 73% of customers now describe themselves as ‘channel agnostic’, meaning that the formats you place ads on matter less […]
When it comes to social media marketing, odds are that you think of Facebook, Twitter, or Instagram. But LinkedIn shouldn’t be overlooked – it has a number of targeting capabilities […]
It’s 2022! Or is that 2020, too? While we might be feeling a bit of déjà vu, the world has changed significantly in the last two years. From a business […]
When you hear ‘social media’, most people automatically think of Facebook or Instagram. However, those might not always align with your campaign goals or target audience. There are multiple other […]
As you work on planning for 2022, you might be wondering what other businesses are preparing for and what trends are expected in the coming year. So, what’s in the […]