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Get Found with TikTok’s Search

TikTok Toggle TikTok is one of the leading social platforms for user engagement, and they’re finding a way to take that even further by allowing it to work as if […]

Posted: September 14, 2023 | View More »

Fitting Your Audience Into The Media Landscape

As of 2023, an estimated 4.9 billion people use social media across the world – and that number is expected to jump by approximately 20% by 2027! In the last […]

Posted: August 22, 2023 | View More »

Unraveling New Threads

The beginning of July brought fireworks, hot dogs, the 4th of July……AND a new social media platform! During the first week of July, Meta introduced Threads, a new platform for […]

Posted: July 19, 2023 | View More »

How Responding to Reviews Helps Your Business

Online reviews have become an essential tool for consumers who are deciding which businesses to support. With so many online platforms, the average person can share their experience in just […]

Posted: June 21, 2023 | View More »

The AI Boom – Rise of the Machines

Chances are, you’ve heard or read something about AI (Artificial Intelligence) in the last few months. The rapid development of AI is an unprecedented phenomenon, and this technology is becoming […]

Posted: May 17, 2023 | View More »

Give, Gather, Grow

The core tenets of Central States Marketing include respect, innovation, teamwork, disruption, and support. When looking at the upcoming year, a few of our team members developed an internal program […]

Posted: April 20, 2023 | View More »

Reusing Your Greatest Hits

If your company posts social media content every day, that’s 365 pieces of content each year. Multiply that by however many years you’ve been posting, and that’s a lot of […]

Posted: March 21, 2023 | View More »

Clicking With Customers

It’s no understatement to say that the world has changed considerably in the last three years. The same can be said for marketing and consumer trends. A recent survey of […]

Posted: February 23, 2023 | View More »

Choose to WIN All Year

Data shows that about 25% of people make New Year’s Resolutions, and the majority think they’ll accomplish them. Even if you don’t keep them, setting resolutions can help you improve […]

Posted: January 17, 2023 | View More »

Fresh Look, New Name

In the life of every legacy brand, including our own, there comes a day when a tired graphic identity needs a reboot. After 22 years, Central States Media is rebranding as Central States Marketing and we’re excited to finally unveil our new look to the people that matter most—our clients!

Posted: November 16, 2022 | View More »

Local Service Ads — What Are They?

A few years ago, Google started rolling out Local Service Ads (LSAs) to help attract customers to service-based businesses. While the scope of these ads has grown since then, they are still limited to select industries such as home service (electrician, fencing, flooring, HVAC, etc.), lawyers, junk removal, pest control, pet rescue/adoption/boarding/grooming, etc.

Posted: August 23, 2022 | View More »

Survey Says…

A recent national survey of media buyers and ad agencies shows trends toward what type of media businesses are currently drawn to, which tactics are seeing growth and which are remaining stagnant or decreasing.

Posted: July 18, 2022 | View More »

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