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US Connected TV Ad Spending in 2020 and Beyond

Connected TV (CTV) advertising is a rapidly growing portion of digital advertising, and it’s a competitive player in the ad space. Between 2019 and 2023, US advertisers are expected to […]


Posted: December 6, 2019 | View More »


Email Marketing – Still a Leading Touchpoint

Email may be the most traditional of digital marketing tactics, and it’s still going strong due to mass consumer usage, flexibility and utility. With many users accessing email from their […]


Posted: November 13, 2019 | View More »


Cross-Channel Marketing and Data Attribution

As consumers interact with your brand across a growing number of screens and channels, it becomes increasingly difficult to know which parts of your marketing strategy are working. Did you […]


Posted: October 7, 2019 | View More »


Facebook Advertising in 2020 And Beyond

Facebook offers substantial reach, defined targeting, and engagement opportunities. That combination makes it a powerful tool to reach your audience. However, as with other mediums, there may be changes to […]


Posted: September 9, 2019 | View More »


Gen X’s Attitudes Towards Advertising and Digital Device Usage

There’s a lot of focus on both the older audience – Baby Boomers – and the younger audience – Millennials and Gen Z. But what about those in the middle? […]


Posted: September 9, 2019 | View More »


The Right Measurement is Key to Achieving Business Outcomes

Years ago, businesses thought ahead to organize their brand around the customer. But what does that look like? If you can’t measure it, it’s hard to justify it – or […]


Posted: September 9, 2019 | View More »


Facebook Ads: How Engagement Differs

Social media ads aren’t going anywhere; it’s a scalable way to reach a targeted audience, and users are spending more and more time on social apps. When it comes to […]


Posted: August 7, 2019 | View More »


Podcasts – Who's Tuning In?

The media landscape is constantly evolving with new technologies and ways to consume information. One of the more recent additions to the audio space is podcasts. With a huge number […]


Posted: July 8, 2019 | View More »


Central States Media Receives 10 Awards

Central States Media was recently recognized for its work with several partners receiving a total of 7 national and 3 local awards. On April 1, 2019, Higher Education Marketing Report […]


Posted: June 11, 2019 | View More »


Best Practices for Facebook Ads

Have you ever been scrolling through your Facebook timeline and come across posts for pages you don’t follow? How many times have you seen a Facebook post with the word […]


Posted: June 11, 2019 | View More »


What Makes A Great Landing Page?

Your landing page is the page a visitor arrives at on your website after clicking your ad, whether that’s a paid search ad, display ad, Facebook ad, etc. Specific landing […]


Posted: June 11, 2019 | View More »


The Importance Of A Good Customer Experience

In today’s viral world, word of mouth – either good or bad – travels faster and consumer expectations are higher. Customers and clients want to be treated well, respected, and […]


Posted: May 2, 2019 | View More »


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