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4 Lessons From Disruptors

Disruptors create a product, service, or way of doing things which displaces the existing market. They challenge current habits and work to find positive alternatives. Brands of all sizes can […]


Posted: March 9, 2020 | View More »


What Is Addressable Geofencing?

Geofence display advertising has been around for years and uses latitude and longitude data to target specific geographic areas. With technology advancements, addressable geofence is now available as well. Addressable […]


Posted: February 4, 2020 | View More »


Invigorate Your Marketing For 2020

It’s the start of a new year, and as usual, there’s no shortage of resolutions, advice and suggestions to help you look ahead or reconsider your marketing strategy. But if […]


Posted: January 10, 2020 | View More »


3 Trends Driving This Year’s Holiday Season

The holiday season is one of the most important – and most competitive – times of year for many companies. And thanks to a shorter shopping window after Thanksgiving, the […]


Posted: December 6, 2019 | View More »


US Connected TV Ad Spending in 2020 and Beyond

Connected TV (CTV) advertising is a rapidly growing portion of digital advertising, and it’s a competitive player in the ad space. Between 2019 and 2023, US advertisers are expected to […]


Posted: December 6, 2019 | View More »


Email Marketing – Still a Leading Touchpoint

Email may be the most traditional of digital marketing tactics, and it’s still going strong due to mass consumer usage, flexibility and utility. With many users accessing email from their […]


Posted: November 13, 2019 | View More »


Cross-Channel Marketing and Data Attribution

As consumers interact with your brand across a growing number of screens and channels, it becomes increasingly difficult to know which parts of your marketing strategy are working. Did you […]


Posted: October 7, 2019 | View More »


Facebook Advertising in 2020 And Beyond

Facebook offers substantial reach, defined targeting, and engagement opportunities. That combination makes it a powerful tool to reach your audience. However, as with other mediums, there may be changes to […]


Posted: September 9, 2019 | View More »


Gen X’s Attitudes Towards Advertising and Digital Device Usage

There’s a lot of focus on both the older audience – Baby Boomers – and the younger audience – Millennials and Gen Z. But what about those in the middle? […]


Posted: September 9, 2019 | View More »


The Right Measurement is Key to Achieving Business Outcomes

Years ago, businesses thought ahead to organize their brand around the customer. But what does that look like? If you can’t measure it, it’s hard to justify it – or […]


Posted: September 9, 2019 | View More »


Facebook Ads: How Engagement Differs

Social media ads aren’t going anywhere; it’s a scalable way to reach a targeted audience, and users are spending more and more time on social apps. When it comes to […]


Posted: August 7, 2019 | View More »


Podcasts – Who's Tuning In?

The media landscape is constantly evolving with new technologies and ways to consume information. One of the more recent additions to the audio space is podcasts. With a huge number […]


Posted: July 8, 2019 | View More »


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