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Snap to it with Snapchat

Snapchat is a bit different from other popular social media sites, but provides new opportunities and ways to connect with your customers. With 187 million active daily users and an average […]


Posted: October 22, 2018 | View More »


Tips for Writing Website Content

Writing for the web can be tricky. It’s not just putting a marketing pamphlet out online. It’s also more than just a list of bullet points. Here are some useful […]


Posted: October 1, 2018 | View More »


Do You Know Your Target Audience?

The first step with any marketing plan or strategy is determining who your target audience is. If marketing is a house, think of your target audience as the foundation. Knowing […]


Posted: September 17, 2018 | View More »


Why You Need Video Marketing

Video marketing is a concept that is only growing as consumption of news and educational information in video format is in higher demand. It’s a great tool to integrate into your […]


Posted: August 6, 2018 | View More »


How the Web is Shaping Research and Planning

Today people can – and do – prepare for every aspect of any experience, big or small. Whether they’re taking a vacation across the globe or dining at a neighborhood […]


Posted: July 23, 2018 | View More »


Google Chrome 68 Update: Not Secure Warnings

Within the next month, Google Chrome will release its 68th version/update. For the first time, Chrome will clearly mark sites that do not have SSL certificates as “Not Secure” in […]


Posted: June 22, 2018 | View More »


Staying Power of Traditional Media

Despite an onslaught of new media platforms and devices, established forms of media – such as radio and TV – remain resilient, according to new study from Kantar Media. Nearly […]


Posted: June 18, 2018 | View More »


Central States Media Receives 2 Public Relations Association Awards

Central States Media (CSM) recently received 2 awards from the Public Relations Association of Central Illinois for their work with the Peoria Park District, Peoria Zoo, and Bremer Jewelry. CSM […]


Posted: May 17, 2018 | View More »


Best Practices for Review Response

There’s a lot you can learn from online reviews, and they can be a valuable tool for improving your customer service. Handle them incorrectly, however, and you could be left […]


Posted: May 2, 2018 | View More »


Bing Removes Sidebar Ads: What it Means for your Search Marketing

One of the goals of search engines is to improve the user experience and generate more valuable results for businesses who advertise there. So, to continue delivering the best possible […]


Posted: April 16, 2018 | View More »


Facebook To Introduce New Privacy Controls

Central States Marketing will actively be following this story and closely monitoring if/how it will affect social media marketing campaigns.  Facebook Inc said on Wednesday it would end its partnerships […]


Posted: March 29, 2018 | View More »


What is Geofence Mobile Display? How Does It Work?

Location data, geo-targeting, geofilters. Location-based technology is opening up a world of possibilities, but it can also get pretty confusing. We’d like to break down the details of the geofence […]


Posted: March 22, 2018 | View More »


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