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The Right Measurement is Key to Achieving Business Outcomes

Years ago, businesses thought ahead to organize their brand around the customer. But what does that look like? If you can’t measure it, it’s hard to justify it – or […]


Posted: September 9, 2019 | View More »


Facebook Ads: How Engagement Differs

Social media ads aren’t going anywhere; it’s a scalable way to reach a targeted audience, and users are spending more and more time on social apps. When it comes to […]


Posted: August 7, 2019 | View More »


Podcasts – Who's Tuning In?

The media landscape is constantly evolving with new technologies and ways to consume information. One of the more recent additions to the audio space is podcasts. With a huge number […]


Posted: July 8, 2019 | View More »


Central States Media Receives 10 Awards

Central States Media was recently recognized for its work with several partners receiving a total of 7 national and 3 local awards. On April 1, 2019, Higher Education Marketing Report […]


Posted: June 11, 2019 | View More »


Best Practices for Facebook Ads

Have you ever been scrolling through your Facebook timeline and come across posts for pages you don’t follow? How many times have you seen a Facebook post with the word […]


Posted: June 11, 2019 | View More »


What Makes A Great Landing Page?

Your landing page is the page a visitor arrives at on your website after clicking your ad, whether that’s a paid search ad, display ad, Facebook ad, etc. Specific landing […]


Posted: June 11, 2019 | View More »


The Importance Of A Good Customer Experience

In today’s viral world, word of mouth – either good or bad – travels faster and consumer expectations are higher. Customers and clients want to be treated well, respected, and […]


Posted: May 2, 2019 | View More »


OTT Advertising – What It Is And Why Use It

There’s a lot of talk right now about Over-The-Top (OTT) and Connected TV (CTV), but they’re often confused for one another or the terms are used interchangeably. While they are […]


Posted: March 25, 2019 | View More »


4 Simple Ways To Use Data to Build Customer Relationships

In a world where customers are bombarded across every possible channel with brand messages, targeting is more important than ever before. It’s crucial that campaigns feel relevant and personal in […]


Posted: March 25, 2019 | View More »


What to Say to Prospects When They Call

A phone call is the number one conversion many businesses want from their prospects. But, when they do call you, does someone answer the phone? And when your staff does […]


Posted: February 25, 2019 | View More »


Optimal Facebook Posting Practices for 2019

We are now a year into Facebook’s major News Feed re-focus, which aimed to put more emphasis on personal engagement, while conversely reducing Page post reach. And definitely, the impacts of […]


Posted: January 7, 2019 | View More »


Managing Local Listings

When someone is searching for your business, you want to make sure they can find you. One of the best ways to do this is by making sure that your […]


Posted: December 17, 2018 | View More »


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