There’s a lot of talk right now about Over-The-Top (OTT) and Connected TV (CTV), but they’re often confused for one another or the terms are used interchangeably. While they are […]
In a world where customers are bombarded across every possible channel with brand messages, targeting is more important than ever before. It’s crucial that campaigns feel relevant and personal in […]
A phone call is the number one conversion many businesses want from their prospects. But, when they do call you, does someone answer the phone? And when your staff does […]
We are now a year into Facebook’s major News Feed re-focus, which aimed to put more emphasis on personal engagement, while conversely reducing Page post reach. And definitely, the impacts of […]
When someone is searching for your business, you want to make sure they can find you. One of the best ways to do this is by making sure that your […]
Like it or not, the holiday season is approaching fast! Is your business prepared? Take a look at a few of our tips to help you have a successful holiday […]
We walk and drive around with our smartphones all day long, and most of us are usually within three feet of our phones 24/7. But, did you know that same […]
So whoop-de-do and hickory dock, here’s some marketing ideas that rock! All kidding aside, it seems that every marketing article this time of year is geared toward retailers. While retail is […]
Snapchat is a bit different from other popular social media sites, but provides new opportunities and ways to connect with your customers. With 187 million active daily users and an average […]
Writing for the web can be tricky. It’s not just putting a marketing pamphlet out online. It’s also more than just a list of bullet points. Here are some useful […]
The first step with any marketing plan or strategy is determining who your target audience is. If marketing is a house, think of your target audience as the foundation. Knowing […]
Video marketing is a concept that is only growing as consumption of news and educational information in video format is in higher demand. It’s a great tool to integrate into your […]
