Google recently announced that they will be implementing an Advertiser Identity Verification process for all US advertisers, rolling out over the next two years. The Google verification process is part […]
The title of this article is a little daunting on its own because the fact is, there is no clear answer. The answer varies from industry to industry and person […]
Central States Media was recently recognized by Healthcare Marketing Report, receiving 7 national awards for its work with several healthcare partners. Healthcare Marketing Report, the leading national publication covering all […]
You may have heard about Quibi, a new mobile video option. The platform launched on April 6th, and offers streaming content in small packages – 10 minutes or less. While […]
2020 is an interesting year for the U.S. media landscape, with significant projected growth across multiple mediums. With significant events like the Tokyo Olympics and the presidential election, overall ad […]
With the first quarter of 2020 nearly behind us, here’s some pearls of wisdom to help inspire your work throughout the rest of this year. 1) We all have a […]
Disruptors create a product, service, or way of doing things which displaces the existing market. They challenge current habits and work to find positive alternatives. Brands of all sizes can […]
Geofence display advertising has been around for years and uses latitude and longitude data to target specific geographic areas. With technology advancements, addressable geofence is now available as well. Addressable […]
It’s the start of a new year, and as usual, there’s no shortage of resolutions, advice and suggestions to help you look ahead or reconsider your marketing strategy. But if […]
The holiday season is one of the most important – and most competitive – times of year for many companies. And thanks to a shorter shopping window after Thanksgiving, the […]
Connected TV (CTV) advertising is a rapidly growing portion of digital advertising, and it’s a competitive player in the ad space. Between 2019 and 2023, US advertisers are expected to […]
Email may be the most traditional of digital marketing tactics, and it’s still going strong due to mass consumer usage, flexibility and utility. With many users accessing email from their […]
