Writing for the web can be tricky. It’s not just putting a marketing pamphlet out online. It’s also more than just a list of bullet points. Here are some useful […]
The first step with any marketing plan or strategy is determining who your target audience is. If marketing is a house, think of your target audience as the foundation. Knowing […]
Video marketing is a concept that is only growing as consumption of news and educational information in video format is in higher demand. It’s a great tool to integrate into your […]
Today people can – and do – prepare for every aspect of any experience, big or small. Whether they’re taking a vacation across the globe or dining at a neighborhood […]
Within the next month, Google Chrome will release its 68th version/update. For the first time, Chrome will clearly mark sites that do not have SSL certificates as “Not Secure” in […]
Despite an onslaught of new media platforms and devices, established forms of media – such as radio and TV – remain resilient, according to new study from Kantar Media. Nearly […]
Central States Media (CSM) recently received 2 awards from the Public Relations Association of Central Illinois for their work with the Peoria Park District, Peoria Zoo, and Bremer Jewelry. CSM […]
There’s a lot you can learn from online reviews, and they can be a valuable tool for improving your customer service. Handle them incorrectly, however, and you could be left […]
One of the goals of search engines is to improve the user experience and generate more valuable results for businesses who advertise there. So, to continue delivering the best possible […]
Central States Marketing will actively be following this story and closely monitoring if/how it will affect social media marketing campaigns. Facebook Inc said on Wednesday it would end its partnerships […]
Location data, geo-targeting, geofilters. Location-based technology is opening up a world of possibilities, but it can also get pretty confusing. We’d like to break down the details of the geofence […]
On average, mobile users spend 69% of their total media time each day on smartphones. That means that over half of their individual screen time is on a device no […]
