As consumers interact with your brand across a growing number of screens and channels, it becomes increasingly difficult to know which parts of your marketing strategy are working. Did you […]
Facebook offers substantial reach, defined targeting, and engagement opportunities. That combination makes it a powerful tool to reach your audience. However, as with other mediums, there may be changes to […]
There’s a lot of focus on both the older audience – Baby Boomers – and the younger audience – Millennials and Gen Z. But what about those in the middle? […]
Years ago, businesses thought ahead to organize their brand around the customer. But what does that look like? If you can’t measure it, it’s hard to justify it – or […]
Social media ads aren’t going anywhere; it’s a scalable way to reach a targeted audience, and users are spending more and more time on social apps. When it comes to […]
The media landscape is constantly evolving with new technologies and ways to consume information. One of the more recent additions to the audio space is podcasts. With a huge number […]
Central States Media was recently recognized for its work with several partners receiving a total of 7 national and 3 local awards. On April 1, 2019, Higher Education Marketing Report […]
Have you ever been scrolling through your Facebook timeline and come across posts for pages you don’t follow? How many times have you seen a Facebook post with the word […]
Your landing page is the page a visitor arrives at on your website after clicking your ad, whether that’s a paid search ad, display ad, Facebook ad, etc. Specific landing […]
In today’s viral world, word of mouth – either good or bad – travels faster and consumer expectations are higher. Customers and clients want to be treated well, respected, and […]
There’s a lot of talk right now about Over-The-Top (OTT) and Connected TV (CTV), but they’re often confused for one another or the terms are used interchangeably. While they are […]
In a world where customers are bombarded across every possible channel with brand messages, targeting is more important than ever before. It’s crucial that campaigns feel relevant and personal in […]
