User Experience (UX) is a design process with the goal of providing a great experience to users. In many ways, this dynamic approach is a balancing act, but the goal is to focus on the consumer.
This approach puts data into a visual context, arranging it in such a way that it builds a story for the user. Instead of pie charts, graphs, etc, you may want to consider creating a fun way to make the data more interesting.
Dark mode simply refers to user interfaces with a primarily dark color palette and flipping the design so the text and secondary details are more pronounced in lighter colors. It’s been used by platforms in the past, but it’s becoming a more common and popular approach to design.
These are small, visual movements that serve the purpose of making the user experience more engaging and interesting. Examples can include a swipe, hover color, animation, or scroll bar showing where you are on a page.
Oversize typography is an increasingly popular option to put some flair into website design while also maintaining accessibility. Combined with a minimalistic or more simplified design, typography can be a way to add a unique twist to your site.
As consumer behavior and technology continues to change and evolve, it makes sense for website design to change with it. If you’re looking for a new website, or to give your existing site a fresh look, we’re here to help!
Have a question about marketing? We would love to chat.