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2021 Social Trends Will Light the Way

Over 1,000 marketers were surveyed to illuminate the most effective ways to boose traffic, get leads, and attract new customers in 2021. Here are some of the top trends impacting your brand:

the race to roi | As businesses struggle to recoup lost sales in the wake of the pandemic, marketers turn to social to meet two equally urgent imperatives: deliver short-term ROI with targeted performance marketing tactics while building innovative digital experiences that win long-term loyalty by bringing discovery, connection, and fun back to the customer experience.

silence is golden | A dramatic uptick in social media use presented a huge number of new opportunities for brands this year–but many missed the mark by jumping in too soon. Smart brands sat back and listened, then won with creative, original ways of fitting into the social conversation to break through the wall of indifference.

way more than ok | Stereotypes, ageism, and a yearslong habit of chasing newness over effectiveness have left marketers underestimating an increasingly digitally savvy and lucrative demographic: baby boomers. By using smart segmentation and thoughtful representation, marketers that include baby boomers in their digital strategies can leapfrog those still stuck in stereotypes.

do i know you? | For years, linking social media engagement to customer identity has proved an elusive goal for marketers. But with renewed momentum and executive attention on social media’s ability to retain critical connections with customers, now is the time to take steps–big or small–to bridging the critical gap between engagement and customer identity.

Source: Social Trends

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