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Why Should You Care About Geofencing?

We walk and drive around with our smartphones all day long, and most of us are usually within three feet of our phones 24/7. But, did you know that same […]


Posted: November 16, 2018 | View More »


It's The Holiday Season….

So whoop-de-do and hickory dock, here’s some marketing ideas that rock! All kidding aside, it seems that every marketing article this time of year is geared toward retailers. While retail is […]


Posted: November 16, 2018 | View More »


Snap to it with Snapchat

Snapchat is a bit different from other popular social media sites, but provides new opportunities and ways to connect with your customers. With 187 million active daily users and an average […]


Posted: October 22, 2018 | View More »


Tips for Writing Website Content

Writing for the web can be tricky. It’s not just putting a marketing pamphlet out online. It’s also more than just a list of bullet points. Here are some useful […]


Posted: October 1, 2018 | View More »


Where We Find Inspiration

The most inspirational things are often right in front of us. It might be the typography on a book cover, the colors of your favorite music album, or the opening […]


Posted: September 18, 2018 | View More »


Do You Know Your Target Audience?

The first step with any marketing plan or strategy is determining who your target audience is. If marketing is a house, think of your target audience as the foundation. Knowing […]


Posted: September 17, 2018 | View More »


Why You Need Video Marketing

Video marketing is a concept that is only growing as consumption of news and educational information in video format is in higher demand. It’s a great tool to integrate into your […]


Posted: August 6, 2018 | View More »


How the Web is Shaping Research and Planning

Today people can – and do – prepare for every aspect of any experience, big or small. Whether they’re taking a vacation across the globe or dining at a neighborhood […]


Posted: July 23, 2018 | View More »


Google Chrome 68 Update: Not Secure Warnings

Within the next month, Google Chrome will release its 68th version/update. For the first time, Chrome will clearly mark sites that do not have SSL certificates as “Not Secure” in […]


Posted: June 22, 2018 | View More »


Staying Power of Traditional Media

Despite an onslaught of new media platforms and devices, established forms of media – such as radio and TV – remain resilient, according to new study from Kantar Media. Nearly […]


Posted: June 18, 2018 | View More »


4 Ways to Use GIFs in Your Digital Marketing Strategy

While it may seem to be a recent phenomenon, animated GIFs have actually been around for almost 30 years. GIFs are attracting attention because they are easy to consume and […]


Posted: May 27, 2018 | View More »


Central States Media Receives 2 Public Relations Association Awards

Central States Media (CSM) recently received 2 awards from the Public Relations Association of Central Illinois for their work with the Peoria Park District, Peoria Zoo, and Bremer Jewelry. CSM […]


Posted: May 17, 2018 | View More »


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