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Podcasts – Who's Tuning In?

The media landscape is constantly evolving with new technologies and ways to consume information. One of the more recent additions to the audio space is podcasts. With a huge number of podcasts covering every imaginable subject and interest, recent research shows that 51% of Americans have listened to a podcast, with 32% having listened in the last month and 22% in the last week. While this remains a significantly smaller slice of the audio pie than AM/FM radio, listenership is growing.
A 2019 Nielsen report shows among Adults 18 and older, the average age of those who’ve listened to a podcast in the past month is 39, and they live in a household with an average of three people with a combined income of $96,500. That casts a considerably different image of podcast listeners than the single Millennial that many have pictured when considering their audience.
However, Nielsen confirms a gender split remains. Its tally shows among those who’ve listened to a podcast in the past 30 days, 57% are male compared to 43% female. Most of the audience also remains overwhelmingly white, accounting for two-thirds of monthly podcast listeners.

Podcasting has experienced significant growth in the last few years and shows no sign of slowing down. AM/FM radio remains the largest piece of the audio media pie, but with more people listening to podcasts, they’ve become an additional piece of the media landscape.

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