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Google Local Services Ads

You may have heard about a new Google feature called Local Services Ads. This new feature has rolled out in a limited number of large metropolitan areas, with plans to […]


Posted: May 17, 2018 | View More »


Central States Media Receives 7 Healthcare Advertising Awards

Peoria, IL, May 10, 2018 – Central States Media (CSM) recently received a total of 7 national awards for its work with a number of partners, through the Healthcare Advertising […]


Posted: May 10, 2018 | View More »


Best Practices for Review Response

There’s a lot you can learn from online reviews, and they can be a valuable tool for improving your customer service. Handle them incorrectly, however, and you could be left […]


Posted: May 2, 2018 | View More »


The Amazing History of Graphic Design

1880 Ottmar Mergenthaler invents the first typesetting machine: the Linotype 1922 The term “Graphic Designer” is used for the first time by W.A Swiggins in an article for the Boston […]


Posted: January 15, 2018 | View More »


Bing Removes Sidebar Ads: What it Means for your Search Marketing

One of the goals of search engines is to improve the user experience and generate more valuable results for businesses who advertise there. So, to continue delivering the best possible […]


Posted: April 16, 2018 | View More »


Facebook To Introduce New Privacy Controls

Central States Marketing will actively be following this story and closely monitoring if/how it will affect social media marketing campaigns.  Facebook Inc said on Wednesday it would end its partnerships […]


Posted: March 29, 2018 | View More »


What is Geofence Mobile Display? How Does It Work?

Location data, geo-targeting, geofilters. Location-based technology is opening up a world of possibilities, but it can also get pretty confusing. We’d like to break down the details of the geofence […]


Posted: March 22, 2018 | View More »


Does Your Mobile Marketing Need a Boost?

On average, mobile users spend 69% of their total media time each day on smartphones. That means that over half of their individual screen time is on a device no […]


Posted: March 19, 2018 | View More »


Why Use YouTube Advertising?

Did you know that 86% of internet users are swayed by video to purchase a product? YouTube is one of the most underutilized marketing tools used by local businesses partly because of the quick […]


Posted: March 5, 2018 | View More »


Marketing Mistakes to Avoid

Whether you’re a small or large business, no company wants to lose time or money for digital marketing mistakes. You could spend hours implementing your new marketing strategy, or a large […]


Posted: February 22, 2018 | View More »


What Facebook’s Latest News Feed Update Means for You

Facebook recently announced a change about how it will display content within the News Feed. The changes are expected to roll out over the next few months and promote “meaningful […]


Posted: February 19, 2018 | View More »


It’s All About Me: How People are Taking Search Personally

The sort of advice people once sought from friends, they now expect to get from their phones. Five years ago, if I set out to find a new pair of […]


Posted: January 18, 2018 | View More »


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