Hey marketing team, here’s your two-minute warning! If you’re like most of us, you’re barreling into the end of the year, budgets ablazing, hell bent on reaching your financial goals […]
So you just started a new digital ad campaign – paid search, display, or video – and you’re understandably excited! But then you notice that you’re not seeing your ad. […]
Brand safety has always been a concern in digital marketing, and businesses are more aware than ever about ensuring their ads are served beside appropriate content and being seen by […]
These days, native advertising is everywhere – and you may not even know it! So what exactly is native? It’s paid content – articles, images, infographics, etc – that align […]
Lots of things can happen in one minute. Your heart will beat 60 – 100 times. Your eyes will blink 15 – 20 times. 210 million emails will be sent. […]
By now, you’ve likely heard at least rumblings about updates to Google Cookies, and probably heard about Facebook updates on iOS, as well. While these two sets of updates aren’t […]
Millennials make up 22% of the U.S. population. That makes them the largest generation in the country’s history. Now that millennials are between the ages of 22 and 36, it’s […]
Last year marked an inflection point for video viewership. More than ever, people around the world relied on streaming platforms as their primary way to watch video. While we may […]
We’ve seen no shortage of new logo designs in 2020, ranging from the successful to the downright baffling, and it’s likely we’ll be seeing just as many in 2021. After all, being the first thing many people see, a company’s logo is probably the most important aspect of its branding.
As the coronavirus swept the globe, brands and companies changed how they interacted with customers due to social distancing and stay-at-home orders. Consumer buying patterns also shifted with fluctuations in […]
Geofencing is one of the most hyperlocal targeting strategies you can use to reach your audience. Each mobile device uses GPS, Wi-Fi and radio frequency (RFID) to give off its […]
You may not be rocking around the Christmas tree or seeing Mommy kissing Santa Claus this year, but the holiday season is right around the corner. Amid a pandemic and […]
