Despite an onslaught of new media platforms and devices, established forms of media – such as radio and TV – remain resilient, according to new study from Kantar Media. Nearly […]
While it may seem to be a recent phenomenon, animated GIFs have actually been around for almost 30 years. GIFs are attracting attention because they are easy to consume and […]
Central States Media (CSM) recently received 2 awards from the Public Relations Association of Central Illinois for their work with the Peoria Park District, Peoria Zoo, and Bremer Jewelry. CSM […]
You may have heard about a new Google feature called Local Services Ads. This new feature has rolled out in a limited number of large metropolitan areas, with plans to […]
Peoria, IL, May 10, 2018 – Central States Media (CSM) recently received a total of 7 national awards for its work with a number of partners, through the Healthcare Advertising […]
There’s a lot you can learn from online reviews, and they can be a valuable tool for improving your customer service. Handle them incorrectly, however, and you could be left […]
1880 Ottmar Mergenthaler invents the first typesetting machine: the Linotype 1922 The term “Graphic Designer” is used for the first time by W.A Swiggins in an article for the Boston […]
One of the goals of search engines is to improve the user experience and generate more valuable results for businesses who advertise there. So, to continue delivering the best possible […]
Central States Marketing will actively be following this story and closely monitoring if/how it will affect social media marketing campaigns. Facebook Inc said on Wednesday it would end its partnerships […]
Location data, geo-targeting, geofilters. Location-based technology is opening up a world of possibilities, but it can also get pretty confusing. We’d like to break down the details of the geofence […]
On average, mobile users spend 69% of their total media time each day on smartphones. That means that over half of their individual screen time is on a device no […]
Did you know that 86% of internet users are swayed by video to purchase a product? YouTube is one of the most underutilized marketing tools used by local businesses partly because of the quick […]
