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Marketing Habits to Break

You know that your products and services are just what your target audience needs. You’ve shored up operations to reduce costs. You may have even revamped your marketing. Everything about your business […]


Posted: January 9, 2018 | View More »


Topics vs. Keywords: What’s More Important in SEO?

Are keywords or topics more important in SEO? The simple answer? Both! Topics are composed of related and highly relevant keywords. You should marry the two to improve your SEO strategy. […]


Posted: January 18, 2018 | View More »


SEO vs PPC: What's the Difference?

Have you ever wondered about the difference between SEO and PPC and whether or not you actually need them both? Search engine optimization, or SEO, and pay per click, or […]


Posted: December 8, 2017 | View More »


Spooky Marketing Mistakes You May Be Making

Do you know what’s scarier than zombies, skeletons, and haunted houses? Not investing your marketing budget in strategies that work to grow your business, or focusing your efforts in the […]


Posted: October 25, 2017 | View More »


How To Sign Up for Small Business Saturday

Small Business Saturday, American Express’s program to support local businesses around the holiday season, is November 25 this year. With a little more than a month until the biggest shop […]


Posted: October 23, 2017 | View More »


Tips & Tricks for Turning a Caller Into a Customer

The phone is one of the most powerful sales tools at your office. When a customer calls, they’re either ready to buy or are close to making a buying decision, […]


Posted: October 19, 2017 | View More »


Find your target audience with YouTube video advertising

Advertising on YouTube is a cost-effective way to reach potential customers for nearly any product or business. YouTube users consume more than a billion hours of video content per day on the […]


Posted: October 9, 2017 | View More »


Steal These 5 Digital Marketing Tips from Social Media Influencers

Have you heard of social media influencers? If you follow any celebrities, bloggers, or former reality show contestants on social media platforms like Instagram, you’ve likely come across a few. Social […]


Posted: October 2, 2017 | View More »


9 Digital Marketing Metrics You Need to Know & Why They Matter

In the world of digital marketing, not all metrics used to measure success are created equal. In a constantly evolving age, the necessity to measure data is a key factor […]


Posted: September 25, 2017 | View More »


3 Steps to Success with Targeted Email Marketing

As a business owner, choosing the best marketing strategy to maximize your ROI can be daunting. Thankfully, one of the most effective solutions doesn’t seem to be going away anytime […]


Posted: September 18, 2017 | View More »


Using Google as a Tool to Connect

Google can be a great tool to help you connect with your customers.  Features like their chat option allow you to chat directly with customers who find your business listing […]


Posted: August 16, 2017 | View More »


Game-Changing Lead Response Tips & Tricks

You’ve done it. Your phone is ringing, your inbox is full, and maybe you’re even seeing more new faces in your store. But while traffic is up, business isn’t booming […]


Posted: July 25, 2017 | View More »


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