It’s easy to fall down the rabbit hole when using social media for your business. It can be a truly counter-productive use of time if you don’t have clear goals […]
Generally speaking web analytics programs such as Google Analytics report lower numbers than ad servers. This discrepancy is caused by several factors: 1 – Visitor browser preferences: Visitors must have JavaScript, […]
As reported earlier this month, Google has been testing longer text ads in search results across devices. On Tuesday, the company announced Expanded Text Ads will be available to advertisers […]
Since 2014, small and medium-sized business owners have experienced year-over-year improvement of business results, and they’re increasingly optimistic about the current economic environment. According to a recent survey, 56 percent […]
Nowadays, social media is one of the main channels used by companies to reach their target audiences. But with so many different social networks available, how do you choose which will […]
With Google constantly changing their algorithm, it’s no surprise that there is yet another major adjustment that we need be aware of. Starting immediately, Google will discontinue the sidebar ads […]
Forget what you knew about emails in 2015. This year is going to be a lot less forgiving. Today, with more and more people aiming to reach the coveted state […]
Central States Media recently received 5 American Advertising Awards (ADDY’s) for its work with a number of partners. Silver Awards were presented to Central States Media for the design and […]
Display advertising works as a digital billboard online, increasing brand awareness. Display ads target a consumer based on their location and/or behavior. You may have also heard the phrase “Retargeting” […]
The Illinois Society for Healthcare Marketing and Public Relations announced it’s Pinnacle Awards in October. These awards recognize members for the challenging, creative work they do on a daily basis […]
Central States Marketing is proud to be a local small business. We appreciate our business partners who we work hard for every day. As a way to give back, we […]
When I was little, I wouldn’t even touch peanut butter. I was a jelly kind of gal. Little did I know, adding crunchy peanut butter to my jelly-only sandwich would […]
