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Website Usability

Did you know that up to 85% of visitors leave a website due to a poor design?Your website should be a virtual front door to your business or organization. It […]


Posted: September 17, 2015 | View More »


Email Communication

Did you know that on average, 28% of email addresses become unreachable within a year? Email marketing can be a great way for your business to communicate news and information […]


Posted: September 17, 2015 | View More »


How Often Should You Redesign Your Website?

The marketer’s conventional wisdom seems to suggest that you should redesign your site every 2 or 3 years to keep your business fresh. Unless your business is having challenges generating new business or supporting your current customers through your current site, you may consider holding off. Rather than focus on time between designs, it’s important to look at the contribution your website is or is not making to your business.


Posted: July 9, 2015 | View More »


Top 10 Race Swag Bags

There are blogs about it. Mile-long comment threads on Facebook. And even press releases dedicated to announcing it. We’re talking about the swag. It won’t be the sole thing you’re […]


Posted: May 15, 2015 | View More »


Is Mobile In App Advertising Right For Your Business?

Promoting your business on mobile is essential in local marketing today now that 65% of Americans now own smartphones – and it’s the primary way many of them access the Internet. Of the many ways to do this, perhaps the most effective method is in-app advertising, which allows you to show display ads to consumers in real time while they are using mobile apps – like entertainment, news, radio, weather, and more.


Posted: May 1, 2015 | View More »


Google Wants Mobile-Optimized Websites

Google announced that it will place more weight on how mobile-friendly a website is when users search from a mobile device starting April 21st. That’s just around the corner! The company says this will affect mobile searches in all countries, and will have a “significant impact” on search results.


Posted: April 1, 2015 | View More »


Now with 2 Million Advertisers, Facebook Is Gaining a Foothold With Small Businesses

Facebook now has 2 million advertisers, a milestone CEO Mark Zuckerberg announced in a video post on the social network. Zuckerberg and COO Sheryl Sandberg thanked small-and-medium-sized businesses (SMBs) and entrepreneurs for jumping on board with the platform, helping it attract 500,000 new advertisers in the last year.


Posted: March 1, 2015 | View More »


No Mobile Site? It’ll Cost You in Google’s Mobile Search Results

In the past, you may have received visits to your non-mobile website from consumers who were using Google to search for your products or services on their mobile devices. But now, not having a mobile website can drastically affect how many people visit it from the search results, for a variety of reasons.


Posted: March 1, 2015 | View More »


Central States Media Receives 7 American Advertising Awards

Central States Media was honored with 7 American Advertising Awards. Central States Media received Gold Awards for its work on the Running Central Grand Opening campaign, ShaZam Racing’s website design, ShaZam Racing’s mobile website design, and for the on-going Walters Brothers Harley Davidson email campaign. Silver Awards were presented to CSM for their work on Illinois CancerCare Foundation’s “The Power of Hope” Direct Mail campaign, Running Central’s Event Calendar mobile app, and for the rebranding of the Peoria Symphony Orchestra.


Posted: February 19, 2015 | View More »


7 Mobile Marketing Stats Every Local Business Should Know

For today’s local businesses, having a robust online presence has become a necessity. But is your business up to speed on the demands for mobile marketing as well? Here are five mind-blowing stats about mobile every local business needs to know.


Posted: December 1, 2014 | View More »


Another Google Search Update: Are Your Local Results Changing?

It seems like every time we blink, Google has another search algorithm update for us to chew on. The latest was a pretty major update to their local search results that Search Engine Land has nicknamed “Pigeon.” This update affects both browser searches and Google Map searches and may cause local businesses to experience either an increase or decrease in their organic search traffic. Here’s what’s in the latest update and what you need to know so your business can continue to get discovered in Google search.


Posted: September 1, 2014 | View More »


Optimize your video content and improve your SEO

We are all aware that the most dominant search engine out there today is Google. But what would you say is the second largest? Yahoo? Bing? Would you be surprised if I told you YouTube? Most of you are probably not surprised but for those of you this is news to, also note that YouTube is owned by Google.


Posted: September 1, 2014 | View More »


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