Since 2014, small and medium-sized business owners have experienced year-over-year improvement of business results, and they’re increasingly optimistic about the current economic environment. According to a recent survey, 56 percent […]
Nowadays, social media is one of the main channels used by companies to reach their target audiences. But with so many different social networks available, how do you choose which will […]
With Google constantly changing their algorithm, it’s no surprise that there is yet another major adjustment that we need be aware of. Starting immediately, Google will discontinue the sidebar ads […]
Forget what you knew about emails in 2015. This year is going to be a lot less forgiving. Today, with more and more people aiming to reach the coveted state […]
Central States Media recently received 5 American Advertising Awards (ADDY’s) for its work with a number of partners. Silver Awards were presented to Central States Media for the design and […]
Display advertising works as a digital billboard online, increasing brand awareness. Display ads target a consumer based on their location and/or behavior. You may have also heard the phrase “Retargeting” […]
The Illinois Society for Healthcare Marketing and Public Relations announced it’s Pinnacle Awards in October. These awards recognize members for the challenging, creative work they do on a daily basis […]
Central States Marketing is proud to be a local small business. We appreciate our business partners who we work hard for every day. As a way to give back, we […]
When I was little, I wouldn’t even touch peanut butter. I was a jelly kind of gal. Little did I know, adding crunchy peanut butter to my jelly-only sandwich would […]
Did you know that up to 85% of visitors leave a website due to a poor design?Your website should be a virtual front door to your business or organization. It […]
Did you know that on average, 28% of email addresses become unreachable within a year? Email marketing can be a great way for your business to communicate news and information […]
The marketer’s conventional wisdom seems to suggest that you should redesign your site every 2 or 3 years to keep your business fresh. Unless your business is having challenges generating new business or supporting your current customers through your current site, you may consider holding off. Rather than focus on time between designs, it’s important to look at the contribution your website is or is not making to your business.
