There are blogs about it. Mile-long comment threads on Facebook. And even press releases dedicated to announcing it. We’re talking about the swag. It won’t be the sole thing you’re […]
Promoting your business on mobile is essential in local marketing today now that 65% of Americans now own smartphones – and it’s the primary way many of them access the Internet. Of the many ways to do this, perhaps the most effective method is in-app advertising, which allows you to show display ads to consumers in real time while they are using mobile apps – like entertainment, news, radio, weather, and more.
Google announced that it will place more weight on how mobile-friendly a website is when users search from a mobile device starting April 21st. That’s just around the corner! The company says this will affect mobile searches in all countries, and will have a “significant impact” on search results.
Facebook now has 2 million advertisers, a milestone CEO Mark Zuckerberg announced in a video post on the social network. Zuckerberg and COO Sheryl Sandberg thanked small-and-medium-sized businesses (SMBs) and entrepreneurs for jumping on board with the platform, helping it attract 500,000 new advertisers in the last year.
In the past, you may have received visits to your non-mobile website from consumers who were using Google to search for your products or services on their mobile devices. But now, not having a mobile website can drastically affect how many people visit it from the search results, for a variety of reasons.
Central States Media was honored with 7 American Advertising Awards. Central States Media received Gold Awards for its work on the Running Central Grand Opening campaign, ShaZam Racing’s website design, ShaZam Racing’s mobile website design, and for the on-going Walters Brothers Harley Davidson email campaign. Silver Awards were presented to CSM for their work on Illinois CancerCare Foundation’s “The Power of Hope” Direct Mail campaign, Running Central’s Event Calendar mobile app, and for the rebranding of the Peoria Symphony Orchestra.
For today’s local businesses, having a robust online presence has become a necessity. But is your business up to speed on the demands for mobile marketing as well? Here are five mind-blowing stats about mobile every local business needs to know.
It seems like every time we blink, Google has another search algorithm update for us to chew on. The latest was a pretty major update to their local search results that Search Engine Land has nicknamed “Pigeon.” This update affects both browser searches and Google Map searches and may cause local businesses to experience either an increase or decrease in their organic search traffic. Here’s what’s in the latest update and what you need to know so your business can continue to get discovered in Google search.
We are all aware that the most dominant search engine out there today is Google. But what would you say is the second largest? Yahoo? Bing? Would you be surprised if I told you YouTube? Most of you are probably not surprised but for those of you this is news to, also note that YouTube is owned by Google.
As mobile marketing continues to grow, so do the ideas behind connecting the 300 million mobile phone users and Web browsers in the U.S. to the wide variety of technologies available now and in the very-near future. More than half of the population has a smart phone with estimates that U.S. consumers with a smart phone will double to 192 million by 2016.
Central States Media netted numerous American Advertising Awards from the Peoria Ad Club, including a Judge’s Choice Award for the design of the website for Running Central. Central States Media also won several other awards including Gold Awards for the design and development of websites for Eureka College and Running Central and Silver Awards for the Illinois CancerCare branding campaign, “World Class Cancer Treatment”, and for the design and development of the mobile website for Running Central.
Our team is excited to show off our awards from the Illinois Society of Healthcare Marketing & Public Relations conference. We are so thankful to have such wonderful clients that help us do what we do!
