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Google Switches to 4 Ads on Top, None on Sidebar

With Google constantly changing their algorithm, it’s no surprise that there is yet another major adjustment that we need be aware of. Starting immediately, Google will discontinue the sidebar ads […]


Posted: March 7, 2016 | View More »


7 Email Trends That Should Die in 2016

Forget what you knew about emails in 2015. This year is going to be a lot less forgiving. Today, with more and more people aiming to reach the coveted state […]


Posted: March 7, 2016 | View More »


Central States Media Receives 5 American Advertising Awards

Central States Media recently received 5 American Advertising Awards (ADDY’s) for its work with a number of partners. Silver Awards were presented to Central States Media for the design and […]


Posted: February 12, 2016 | View More »


How Does Display Advertising Work?

Display advertising works as a digital billboard online, increasing brand awareness. Display ads target a consumer based on their location and/or behavior. You may have also heard the phrase “Retargeting” […]


Posted: December 10, 2015 | View More »


Central States Media Receives Awards from the 2015 Illinois Society of Healthcare Marketing & Public Relations conference

The Illinois Society for Healthcare Marketing and Public Relations announced it’s Pinnacle Awards in October. These awards recognize members for the challenging, creative work they do on a daily basis […]


Posted: November 24, 2015 | View More »


Small Business Showcase

Central States Marketing is proud to be a local small business. We appreciate our business partners who we work hard for every day. As a way to give back, we […]


Posted: November 24, 2015 | View More »


Search & Display Advertising: What’s the Difference?

When I was little, I wouldn’t even touch peanut butter. I was a jelly kind of gal. Little did I know, adding crunchy peanut butter to my jelly-only sandwich would […]


Posted: October 13, 2015 | View More »


Website Usability

Did you know that up to 85% of visitors leave a website due to a poor design?Your website should be a virtual front door to your business or organization. It […]


Posted: September 17, 2015 | View More »


Email Communication

Did you know that on average, 28% of email addresses become unreachable within a year? Email marketing can be a great way for your business to communicate news and information […]


Posted: September 17, 2015 | View More »


How Often Should You Redesign Your Website?

The marketer’s conventional wisdom seems to suggest that you should redesign your site every 2 or 3 years to keep your business fresh. Unless your business is having challenges generating new business or supporting your current customers through your current site, you may consider holding off. Rather than focus on time between designs, it’s important to look at the contribution your website is or is not making to your business.


Posted: July 9, 2015 | View More »


Top 10 Race Swag Bags

There are blogs about it. Mile-long comment threads on Facebook. And even press releases dedicated to announcing it. We’re talking about the swag. It won’t be the sole thing you’re […]


Posted: May 15, 2015 | View More »


Is Mobile In App Advertising Right For Your Business?

Promoting your business on mobile is essential in local marketing today now that 65% of Americans now own smartphones – and it’s the primary way many of them access the Internet. Of the many ways to do this, perhaps the most effective method is in-app advertising, which allows you to show display ads to consumers in real time while they are using mobile apps – like entertainment, news, radio, weather, and more.


Posted: May 1, 2015 | View More »


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