The average U.S. adult spends 48 minutes per day on YouTube, making it the second most visited website in the world, just behind Google. A paid YouTube ad on mobile is 84% more likely to receive a viewer’s attention than TV advertising, and 90% of people discover new brands or products on YouTube.
Answer: As of January 2024, that distinction (based on total global views) belongs to “Baby Shark Dance”
While the popularity of “Baby Shark” can be debated, what’s not in question is the power YouTube holds in the marketing world.
With the vast number of targeting options, it’s easy to define who you want to reach.
YouTube can be an incredibly effective way to reach your audience – whether broad or specific. The size and audience scope hold a lot of potential for businesses to showcase products and services in an engaging format.
YouTube may not be the first platform you think of when it comes to marketing, but with so many targeting capabilities, it’s worth looking into! We’re here to help evaluate if it’s a fit for your business and goals!