Social media is nearly a must-have among businesses these days!
Helping build brand awareness, running ads to grow your audience, and engaging with your customers. But protecting your accounts is crucial to maintain control over your content, protect your brand, minimize the risk of accidental damage or unauthorized posts, and prevent security issues. Limiting the number of administrators or owners of your social media business pages is a simple way to safeguard your pages.
Business Facebook pages should be owned by your Business Portfolio, which connects your Facebook page(s), Instagram account(s), and other assets. However, it is possible to have your page owned by Individuals instead, although this is not best practice. If you’re unsure who owns the page, you can log in to Facebook and go to the business page. Select Settings (left-hand sidebar) and then select Page Setup, then Page Access.
At the top it lists people with Facebook access (individuals). If it is owned by a Business Portfolio Account, it will include an ID (example below)
You can assign different roles to team members, such as Super Admin (has complete control over the page including adding/removing other admins, deactivating the page, or editing page information), Content Admin (creates and manages page content, jobs, etc)
It’s recommended to have a minimum of two admins on your page in case one loses access or leaves the organization. Anyone who leaves the company should have their admin access removed as well.
TikTok Business Center is a central space to manage your business on the platform. When you add members to your business center, you’ll be able to give them permission to safely manage your assets and ad accounts.
Start by logging into your TikTok for Business account. Under the Members tab, click Invite Member and enter the new member’s email address. In the Access Settings section, choose what type of access your new member should have.
An invitation will be sent to the email you provided. If they don’t receive the invitation, click their email address in the Members tab and click Resend.
You may have different levels of functionality and access to a business account. Depending on your role, you can invite a member to your organization. New members must be added to the business before they can be assigned to an individual ad account.
Invited members will be notified via email with a unique link to log in. They can then log in using their own Snapchat username and password. If they don’t have a Snapchat account, then they’ll need to create one.
No matter which platform(s) your company uses, taking steps to protect your account and limit who has access can help prevent potential problems down the road. If you need assistance troubleshooting page ownership and access levels on social media, we’re here to help!
