Reach multi-generational streamers on two powerhouse platforms—Disney+ and Hulu.
With over 178 million combined subscribers and major audience lift when both platforms are used together, your ads can go further than ever. Whether it’s sports fans on ESPN+, Marvel lovers on Disney+, or drama junkies on Hulu, this update lets you stream your message to the right audience—right where they are.
Disney Streaming Entertainment recently announced an update allowing users to run ads across both Disney+ and Hulu inventory, allowing you to connect with multi-generational streamers all in one place.
Whether they’re immersed in the worlds of Disney, Marvel and Star Wars, or binge-watching Hulu favorites like “The Bear” or “Only Murders in the Building”, the advertiser’s message is delivered seamlessly.
of U.S. households have at least one video streaming subscription
of households have at least four subscriptions!
As of 2025, 88% of U.S. households have at least one video streaming subscription, and 53% of households have at least four subscriptions! With 124.6 million subscribers worldwide, Disney+ holds a 13% market share, while Hulu has 53.6 million paid subscribers and an 11% market share. The majority (24.7%) of Disney+ users are 25-34 years old, and nearly 20% are aged 35-44. Hulu primarily targets to those aged 18-49, and 54% of users are under 42 years old.
With the addition of ESPN+ on Disney+, advertisers can also connect with fans as they watch their favorite teams or catch up on the latest sports highlights. While advertisers are unable to target solely on ESPN+ at this time, they can target audiences of specific sports (i.e. Fans of NFL or MLB) to get closer to a sports-targeted audience.
The CPMs (Cost Per Thousand Impressions) for both platforms are around $30 – 50, so adding both Disney+ and Hulu is not expected to increase the cost.
Disney+ delivers a 48% incremental audience lift to Hulu ads, while Hulu provides a 45% incremental audience lift to Disney+ ads! What’s more, nearly two-thirds of Disney+ and Hulu viewers are cord-cutters or cord-nevers who can’t be reached on linear TV.
From streaming to traditional media, we craft custom strategies to connect you with the right audience. Let’s build your next campaign—smarter and stronger.
