The social media landscape is constantly evolving
2025 is projected to see a rise in AI-powered content, short-form videos, social commerce, micro-influencer marketing, and more. New social media channels and platforms may emerge as well. But two existing platforms are also testing some changes and possibly changing owners. Let’s take a look at what’s new in the world of social media apps.
You may have recently noticed a new roll out on Meta (Facebook/Instagram/Threads). The Community Notes feature allows people to add more context to posts that are potentially misleading or confusing. Meta will be using Community Notes to draw on a broader range of voices to decide which content would benefit from additional information.
Beginning March 18th, Community Notes are now available for testing to eligible contributors. Meta is admitting eligible contributors from the waitlist in randomized batches to test the writing and rating system.
Contributors may select a public post by clicking on the “three dot” menu and choosing “write community note.” Most public content is eligible; to start, however, some types of content may not be supported, such as ads, Stories and Reels. Also, Community Notes cannot be added to content with limited audiences such as private posts, messages, Events, Dating, and Marketplace content.
More information can be found here: Community Notes: A New Way to Add Context to Posts | Transparency Center
TikTok parent company ByteDance Ltd is once again racing toward a deadline to sell off its app or face a ban in the United States. To recap – on January 19th the Senate-approved “Protecting Americans from Foreign Adversary Controlled Applications Act” went into law. Among other elements, TikTok was required to be sold to a U.S.-owned entity. After his inauguration on January 20th, President Trump granted TikTok and ByteDance an additional 75 days to arrange a deal. That current deadline is April 4th.
According to Vice President J.D. Vance, a deal is likely getting close. Several interested buyers have publicly emerged, and the most recent reports indicate that Oracle is the leading contender to acquire the U.S. operations of TikTok. While questions remain about what ByteDance’s role will be in any potential deal, the current situation looks promising for TikTok to continue in the U.S.
More details on the potential deal can be found here: US Government Says TikTok Deal Is Getting Close | Social Media Today
While digital and social media is always evolving, it remains an integral part of our daily lives. Keeping up on current trends and changes in each platform can help further develop your social marketing strategy, and we’re here to help!
