Influencer Marketing Influencer marketing is a subset of social media marketing, involving collaboration with influencers to promote brands or products. It combines ‘celebrity’ endorsement with the power of social media […]
Smart Advertising for Every Business YouTube TV isn’t just changing how people watch — it’s changing how smart businesses advertise. With more than 8 million subscribers and growing, YouTube TV […]
A prospective student visits your university’s website at 11:23 PM. She’s trying to figure out which majors match her career goals, whether scholarships are available for out-of-state students, and how […]
With increasing changes to the search results page (such as AI overviews) and increasing advertising costs, it can be difficult to evaluate the search landscape. However, paid search marketing is […]
The digital landscape is evolving, and AI-powered LLMs, like Gemini and ChatGPT are changing how people find information. Being visible online goes far beyond just showing up in Google search. […]
Reach multi-generational streamers on two powerhouse platforms—Disney+ and Hulu. With over 178 million combined subscribers and major audience lift when both platforms are used together, your ads can go further […]
The social media landscape is constantly evolving 2025 is projected to see a rise in AI-powered content, short-form videos, social commerce, micro-influencer marketing, and more. New social media channels and […]
master video ads in 2025 At Central States Marketing, we work to keep a clear outlook on how consumers are viewing video content as the year 2025 continues to take […]
If the term AI generates both anxiety and excitement for you as a business leader, you’re not alone. We’ve been throwing around these letters for generations (the term “AI” was […]
Happy Holidays and welcome to the most wonderful (and chaotic) time of the year! Celebrating this season with family and friends looks a little different for each of us. For […]
Social media is nearly a must-have among businesses these days! Helping build brand awareness, running ads to grow your audience, and engaging with your customers. But protecting your accounts is […]
Navigate Your Best Quarter Yet! If the mums on your neighbor’s front porch weren’t enough to remind you that autumn has arrived, your dwindling marketing budget won’t let you forget. […]
