Are keywords or topics more important in SEO? The simple answer? Both! Topics are composed of related and highly relevant keywords. You should marry the two to improve your SEO strategy. […]
Have you ever wondered about the difference between SEO and PPC and whether or not you actually need them both? Search engine optimization, or SEO, and pay per click, or […]
Do you know what’s scarier than zombies, skeletons, and haunted houses? Not investing your marketing budget in strategies that work to grow your business, or focusing your efforts in the […]
Small Business Saturday, American Express’s program to support local businesses around the holiday season, is November 25 this year. With a little more than a month until the biggest shop […]
The phone is one of the most powerful sales tools at your office. When a customer calls, they’re either ready to buy or are close to making a buying decision, […]
Advertising on YouTube is a cost-effective way to reach potential customers for nearly any product or business. YouTube users consume more than a billion hours of video content per day on the […]
Have you heard of social media influencers? If you follow any celebrities, bloggers, or former reality show contestants on social media platforms like Instagram, you’ve likely come across a few. Social […]
In the world of digital marketing, not all metrics used to measure success are created equal. In a constantly evolving age, the necessity to measure data is a key factor […]
As a business owner, choosing the best marketing strategy to maximize your ROI can be daunting. Thankfully, one of the most effective solutions doesn’t seem to be going away anytime […]
Google can be a great tool to help you connect with your customers. Features like their chat option allow you to chat directly with customers who find your business listing […]
You’ve done it. Your phone is ringing, your inbox is full, and maybe you’re even seeing more new faces in your store. But while traffic is up, business isn’t booming […]
This summer is hot! But is your business? Summer is a great time to reach out to more local prospects, so don’t let your online presence or digital marketing suffer […]
