The holiday season is one of the most important – and most competitive – times of year for many companies. And thanks to a shorter shopping window after Thanksgiving, the […]
Connected TV (CTV) advertising is a rapidly growing portion of digital advertising, and it’s a competitive player in the ad space. Between 2019 and 2023, US advertisers are expected to […]
Email may be the most traditional of digital marketing tactics, and it’s still going strong due to mass consumer usage, flexibility and utility. With many users accessing email from their […]
Humans are, by nature, very visual beings. In the brain itself, there are hundreds of millions of neurons devoted to visual processing, nearly 30 percent of the entire cortex, as […]
As consumers interact with your brand across a growing number of screens and channels, it becomes increasingly difficult to know which parts of your marketing strategy are working. Did you […]
Facebook offers substantial reach, defined targeting, and engagement opportunities. That combination makes it a powerful tool to reach your audience. However, as with other mediums, there may be changes to […]
There’s a lot of focus on both the older audience – Baby Boomers – and the younger audience – Millennials and Gen Z. But what about those in the middle? […]
Years ago, businesses thought ahead to organize their brand around the customer. But what does that look like? If you can’t measure it, it’s hard to justify it – or […]
Did you know that 90% of all the information transmitted to our brains is visual and is processed 60,000 times faster than text? Armed with this knowledge, it’s no wonder […]
Social media ads aren’t going anywhere; it’s a scalable way to reach a targeted audience, and users are spending more and more time on social apps. When it comes to […]
The media landscape is constantly evolving with new technologies and ways to consume information. One of the more recent additions to the audio space is podcasts. With a huge number […]
Central States Media was recently recognized for its work with several partners receiving a total of 7 national and 3 local awards. On April 1, 2019, Higher Education Marketing Report […]
