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Where We Find Inspiration

The most inspirational things are often right in front of us. It might be the typography on a book cover, the colors of your favorite music album, or the opening […]


Posted: September 18, 2018 | View More »


Do You Know Your Target Audience?

The first step with any marketing plan or strategy is determining who your target audience is. If marketing is a house, think of your target audience as the foundation. Knowing […]


Posted: September 17, 2018 | View More »


Why You Need Video Marketing

Video marketing is a concept that is only growing as consumption of news and educational information in video format is in higher demand. It’s a great tool to integrate into your […]


Posted: August 6, 2018 | View More »


How the Web is Shaping Research and Planning

Today people can – and do – prepare for every aspect of any experience, big or small. Whether they’re taking a vacation across the globe or dining at a neighborhood […]


Posted: July 23, 2018 | View More »


Google Chrome 68 Update: Not Secure Warnings

Within the next month, Google Chrome will release its 68th version/update. For the first time, Chrome will clearly mark sites that do not have SSL certificates as “Not Secure” in […]


Posted: June 22, 2018 | View More »


Staying Power of Traditional Media

Despite an onslaught of new media platforms and devices, established forms of media – such as radio and TV – remain resilient, according to new study from Kantar Media. Nearly […]


Posted: June 18, 2018 | View More »


4 Ways to Use GIFs in Your Digital Marketing Strategy

While it may seem to be a recent phenomenon, animated GIFs have actually been around for almost 30 years. GIFs are attracting attention because they are easy to consume and […]


Posted: May 27, 2018 | View More »


Central States Media Receives 2 Public Relations Association Awards

Central States Media (CSM) recently received 2 awards from the Public Relations Association of Central Illinois for their work with the Peoria Park District, Peoria Zoo, and Bremer Jewelry. CSM […]


Posted: May 17, 2018 | View More »


Google Local Services Ads

You may have heard about a new Google feature called Local Services Ads. This new feature has rolled out in a limited number of large metropolitan areas, with plans to […]


Posted: May 17, 2018 | View More »


Central States Media Receives 7 Healthcare Advertising Awards

Peoria, IL, May 10, 2018 – Central States Media (CSM) recently received a total of 7 national awards for its work with a number of partners, through the Healthcare Advertising […]


Posted: May 10, 2018 | View More »


Best Practices for Review Response

There’s a lot you can learn from online reviews, and they can be a valuable tool for improving your customer service. Handle them incorrectly, however, and you could be left […]


Posted: May 2, 2018 | View More »


The Amazing History of Graphic Design

1880 Ottmar Mergenthaler invents the first typesetting machine: the Linotype 1922 The term “Graphic Designer” is used for the first time by W.A Swiggins in an article for the Boston […]


Posted: January 15, 2018 | View More »


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