Central States Media (CSM) recently received 2 awards from the Public Relations Association of Central Illinois for their work with the Peoria Park District, Peoria Zoo, and Bremer Jewelry.
CSM and Bremer Jewelry received the Bang for Your Buck Award for their Holiday 2017 social media campaign. This robust campaign promoted products and gifts available for purchase in store and online. The goal was to engage customers through video content and encourage them to visit the Bremer website or store and make their holiday purchase there.
CSM, Peoria Park District, and Peoria Zoo received the People’s Choice Award for the “Hello, My Name Is” campaign. This objective of this campaign was to draw attention to the arrival of the zoo’s newest baby giraffe. One of the goals involved in the campaign was to involve the Peoria community by creating a ‘naming’ campaign and involving them in the voting process.
The Public Relations Association of Central Illinois (PRA) is an organization of public relations, marketing and communication professionals from corporate organizations, small businesses and not-for-profit agencies.
