challenge

Operating in a top-three metropolitan market, the public university faced the immense challenge of standing out in a crowded and highly competitive higher education landscape. To grow enrollment across both undergraduate and graduate levels, they needed to cut through the noise, effectively communicate their unique value proposition, and capture the attention of diverse prospective students.

solution

CSM developed a comprehensive, multi-platform digital campaign designed to reach and engage prospective students at every stage of the enrollment funnel. By leveraging a strategic mix of social media, full-funnel display advertising, YouTube, streaming television, and geofencing, the team precisely targeted key demographics. Custom creative and messaging highlighted the university’s unique programs and campus opportunities, successfully differentiating its offerings and inspiring action from qualified applicants.

80,130,971

impressions generated

1,239,046

visits to the website

1,785,501

video views

11%

YOY increase in enrollment

challenge

As an international company, the client faced the complex task of penetrating a specific regional market to grow its local market share. The challenge was to build awareness for sensitive urology treatments, effectively reaching and educating a niche audience within a defined geography to ultimately drive patient action and increase procedural cases.

solution

CSM developed a hyper-focused campaign that blended broad-reach traditional media with targeted digital tactics. By using a strategic mix of broadcast radio and social media, the campaign saturated the desired geographical area. Custom ad creative and copy were designed to be educational, focusing on treatment options to empower potential patients, build trust, and drive them to learn more.

32%

increase in cases

2.37%

click-through rate
(vs. 0.83% industry avg.)

30%

of new patients experienced ad recall

$99,094

in added value from radio

challenge

The community college needed to drive enrollment by simultaneously engaging two distinct audiences: traditional high school students and non-traditional adult learners. The challenge was to create a unified campaign that could effectively communicate the value of its diverse degree and certificate programs to these different demographics across its specific geographical service area.

solution

CSM executed a targeted, multi-faceted digital campaign built to capture the attention of both recent graduates and adults considering a return to education. By using a precise mix of search marketing, programmatic display, streaming radio, social media, and YouTube, the campaign reached audiences where they were most active. Custom ad copy was crafted to speak directly to each group’s motivations, highlighting the unique opportunities and flexibility the college provides.

5,296,359

impressions generated

19,590

visits to the website

25%+

increase in student enrollment ages 25+

7%

YOY increase in new student enrollment

challenge

As an international leader in the highly specialized field of underground construction, the manufacturer faced the challenge of translating its real-world authority into a commanding digital presence. The goal was to reach a niche, high-value B2B audience, expanding brand awareness and driving engagement in key markets beyond their established networks.

solution

CSM engineered a robust, multi-channel digital strategy designed to capture a global B2B audience. By deploying a full-funnel campaign utilizing search marketing, social media, display advertising, and YouTube, the team was able to target industry-specific keywords and decision-makers. This precision approach, combined with custom creative that reinforced their strong brand identity, successfully captured the attention of potential clients and solidified their position as a trailblazer in the digital space.

Record

number of sales YOY

83.6%

increase in clicks to the website

5,341,888

video views

24,273,470

impressions generated

challenge

As a community-focused nonprofit, the organization needed a way to stand out, communicate their mission-driven culture, and reach potential candidates more effectively, without exceeding a modest recruitment budget.

solution

CSM developed a multi-channel recruitment campaign to better reach and engage qualified candidates. Using a strategic mix of social and traditional media, the team produced custom ad creative and copy that highlighted real employee stories to build authenticity. Targeted promotion of on-the-spot job fair interviews boosted awareness and drove strong attendance.

85,213

impressions generated

896

visits to the website

231

people engaged with content through reactions, comments, and shares

91

attendees, a 40% increase in attendance