community college enrollment campaign

A public, 2-year community college in the Midwest partnered with CSM to increase awareness of their school and offerings in order to increase enrollment.

services

  • Research | Strategy
  • Visual Branding
  • Event Marketing | Integrated Media | Public Relations

challenge

The community college needed to drive enrollment by simultaneously engaging two distinct audiences: traditional high school students and non-traditional adult learners. The challenge was to create a unified campaign that could effectively communicate the value of its diverse degree and certificate programs to these different demographics across its specific geographical service area.

solution

CSM executed a targeted, multi-faceted digital campaign built to capture the attention of both recent graduates and adults considering a return to education. By using a precise mix of search marketing, programmatic display, streaming radio, social media, and YouTube, the campaign reached audiences where they were most active. Custom ad copy was crafted to speak directly to each group’s motivations, highlighting the unique opportunities and flexibility the college provides.

5,296,359

impressions generated

19,590

visits to the website

25%+

increase in student enrollment ages 25+

7%

YOY increase in new student enrollment