driving engagement for tunnelling manufacturer

An international leader in tunnelling, boring, and underground construction equipment partnered with CSM to strengthen its digital presence and reach new audiences across key markets. They wanted to expand awareness of their brand and offerings and increase engagement among potential partners and clients.

services

  • Research | Strategy
  • Visual Branding
  • Event Marketing | Integrated Media | Public Relations

challenge

As an international leader in the highly specialized field of underground construction, the manufacturer faced the challenge of translating its real-world authority into a commanding digital presence. The goal was to reach a niche, high-value B2B audience, expanding brand awareness and driving engagement in key markets beyond their established networks.

solution

CSM engineered a robust, multi-channel digital strategy designed to capture a global B2B audience. By deploying a full-funnel campaign utilizing search marketing, social media, display advertising, and YouTube, the team was able to target industry-specific keywords and decision-makers. This precision approach, combined with custom creative that reinforced their strong brand identity, successfully captured the attention of potential clients and solidified their position as a trailblazer in the digital space.

Record

number of sales YOY

83.6%

increase in clicks to the website

5,341,888

video views

24,273,470

impressions generated