Central States Media netted numerous American Advertising Awards from the Peoria Ad Club, including a Judge’s Choice Award for the design of the website for Running Central. Central States Media also won several other awards including Gold Awards for the design and development of websites for Eureka College and Running Central and Silver Awards for the Illinois CancerCare branding campaign, “World Class Cancer Treatment”, and for the design and development of the mobile website for Running Central. “These awards help us recognize the contributions of our entire team, our clients, and their dedication to providing compelling creative,” states Ann Johnston, President, Central States Media. “We strive to become the driving force our clients need to solidify their customer relationships. We do this by implementing holistic and highly strategic marketing communications plans paired with our award-winning creative… all created for maximum impact.” Sponsored by the Peoria Ad Club, the local awards recognize creative excellence in advertising and design of promotional materials The awards were announced during the annual American Advertising Awards Gala held February 7, 2014 at the PAR A DICE Hotel in East Peoria.

Conducted annually by the American Advertising Federation (AAF), the American Advertising Awards are the advertising industry’s largest and most representative competition. The local American Advertising Awards is the first of a three-tiered national competition. Concurrently across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 14 district competitions. District winners are then forwarded to the third tier, the national ADDY Awards competition.

Our team is excited to show off our awards from the Illinois Society of Healthcare Marketing & Public Relations conference. We are so thankful to have such wonderful clients that help us do what we do!

Recognized for Total Ad Campaign, Social Media and Physician Referral/Recruitment Campaigns
Central States Media was recently honored by the Healthcare Advertising Awards, receiving 3 Merit Awards for its work with Proctor Hospital and Gailey Eye Clinic. This 30th annual awards event was sponsored by Healthcare Marketing Report.
“It is always an honor to have our team and our work recognized nationally,” said Ann Johnston, President, Central States Media. “However, having clients who allow us to develop compelling and creative advertising campaigns that achieve their marketing objectives is truly rewarding.”
Central States Media was recognized in the Total Ad Campaign with TV category for Peoria-based Proctor Hospitals First Care service line. The multi-channel campaign focused on the promotion of Proctor’s prompt care facilities. Central States Media was also recognized in two additional categories for its work with Gailey Eye Clinic, a multi-location vision care practice in Central Illinois The first category, Social Media, focused developed a Social Media campaign that focused on a extending the Gailey brand to Facebook to allow patients more accessibility to information as well as more ways to interact with Gailey staff. The interactive Facebook page facilitated and increased patient interaction through custom tabs such as Ask Anna, Locations and Testimonials. In the Physician Referral and Recruitment category, Central States Media developed a multi-channel marketing campaign directing prospective physicians to community specific websites, promoting the aesthetics, amenities and lifestyles of the communities in which the practice is located.
Nearly 4,000 entries were received in this year’s competition, making the awards the largest healthcare advertising awards competition; and one of the 10th largest of all advertising awards. A national panel of judges were engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development.

Ann Johnston, Partner & President of Central States Media announced today that Brynne Behringer has become a partner in the firm. Brynne has been with Central States Media for 4 years and has made significant contributions to the growth of the company. She is responsible for a number of key accounts and is well-versed in all aspect on marketing communications with an expertise in online media and solutions-based internet strategies.

Brian Buralli, Partner & Senior Project Manager for Central States Media, was recently appointed to the state Board of Directors of Illinois Society of Healthcare Marketing and Public Relations (ISHMPR). ISHMPR is a state-wide group of healthcare marketing and communications professionals dedicated to offering networking, recognition and educational opportunities for professionals in the fields of healthcare public and community relations, marketing and affiliated services.