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Snap to it with Snapchat

Snapchat is a bit different from other popular social media sites, but provides new opportunities and ways to connect with your customers. With 187 million active daily users and an average use time of 30 minutes per user, it may be worth looking at if Snapchat is a good platform for your business, especially if your target audience includes Millennials – 78% of Adults 18-24 in the U.S. are on Snapchat!
Let’s start with the basics. Just what is Snapchat? It’s a popular mobile app that allows you to send videos or photos, both of which will self-destruct after a few seconds of being viewed. It essentially works as both a messaging platform and a social network. There are a variety of advertising options including Ads, Filters, and more. You also don’t have to have a Snapchat account in order to take advantage of their advertising options. Let’s break down the top ways to use Snapchat for business.
Snapchat Ads
Snap Ads are 10-second videos that drive users to a Call to Action, such as “Book Now,” “Watch,” “Shop Now,” and more. These ads play between stories (a story is a collection of snaps that play in the order they were taken).
Filters are decorative overlays you can add to your pictures. A geofilter is a filter available only in a specific location and/or time frame. Businesses can sponsor geofilters, allowing users to add the filters to pictures they take while at or near the business or event. For example, a gala event may have a special filter that guests can use while at the event.
Snapchat offers fun filters – known as lenses – that you can add to your videos and images. Lenses use facial recognition technology to put a user into the image shown. Businesses have the option to sponsor lenses that users can use when taking videos and pictures – for example, allowing users to become Batman in an ad for an upcoming superhero movie. The average user interacts with a brand’s lens for 20 seconds, and often shares images and videos that utilize the lens.
Organic Growth
If you don’t want to spend money on Snapchat just yet, you can always start with growing your business organically. Make sure you keep your story exciting and refreshing. Share different photos from your staff, or maybe create news videos to share the latest happenings at your company.
In conclusion, Snapchat has an impressive variety of advertising options for companies of all sizes. It may not make sense for every industry or every situation, but with increasing growth and popularity, particularly among the younger generation, it’s a new option to consider.

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