The digital landscape is evolving, and AI-powered LLMs, like Gemini and ChatGPT are changing how people find information. Being visible online goes far beyond just showing up in Google search. Search engine optimization (SEO) and search engine marketing (SEM) are two common digital marketing strategies, and while both help your business show on search engines, there are a number of differences between the two.The digital landscape is evolving, and AI-powered LLMs, like Gemini and ChatGPT are changing how people find information. Being visible online goes far beyond just showing up in Google search. Search engine optimization (SEO) and search engine marketing (SEM) are two common digital marketing strategies, and while both help your business show on search engines, there are a number of differences between the two.
What is SEO+?
SEO+ is the next level in Search Engine Optimization, using AI Optimized strategies that help improve your online presence through strategic content creation, keyword optimization, directory listings, and more to help your website show in organic search results. These updates make your website more appealing to both search engines and searchers, helping to build your web presence and drive local traffic, while creating long-term authority in organic search results. This, in turn, continues to positively impact your business over time..
What is SEM/PCC?
Search marketing can go by a lot of different names, like paid search advertising, pay-per-click (PPC), and search engine marketing (SEM). But all of these names are describing a way for your business to show as a paid result on search engine results pages (SERPs) by creating ads on platforms like Google and Bing and bidding on specific keywords. SEM drives calls and leads from locally-targeted prospects and generates an immediate response from paid search results. Unlike SEO, you can start seeing immediate results from SEM, but there are no additional impacts to your business after you stop paying for ads.
SEM+SEO = Marketing Magic
Combining the long-term power of SEO+ with the instant visibility of SEM creates a marketing strategy that drives both sustained growth and immediate results. While SEO+ works behind the scenes to build your website’s authority, improve rankings, and enhance user experience through AI-driven content and technical optimization, SEM ensures your business shows up at the top of search results right when your audience is actively searching. This dual presence—organic and paid—not only increases your visibility but also boosts credibility and click-through rates. In fact, businesses that integrate SEO+ and SEM strategies see an average of 25% more clicks and stronger lead generation, making it a powerful, performance-driven approach to digital marketing.
The digital world is always evolving, and keeping up with changes and integrating different techniques can help further your marketing strategy. We’re here to walk through any questions and help at every step of the way!
