Google Identity Verification Process

Google recently announced that they will be implementing an Advertiser Identity Verification process for all US advertisers, rolling out over the next two years.

The Google verification process is part of Google’s commitment to provide users transparency and helps to increase trust while allowing users to make informed decisions about the ads they see online. They will use a combination of personal identification, business incorporation documents, and other information (such as tax documents) that proves who the business/advertiser is.

So what will we need from you?
Gather all the necessary documents. Below are the items required for verification.

– Organization legal name
– Organization legal address
– EIN or TIN
– Verification Documentation\
-This must be your organization’s W9 or an IRS document showing your organization’s name, address and EIN. Information submitted must match the submitted document, including your organization’s name and address.

In certain instances, advertisers may be asked by Google to further verify their business operations or the content promoted within ads. If your business falls within one of these instances, we will be notified by Google and reach out to you to initiate further verification.

This process is a way for Google to help make the ad experience more available and transparent. As your digital partner, we will be working with you on this process. We’re here to help!