AI and Changes in SEO
We’ve written previously about the emergence of the next level in Search Engine Optimization – SEO+, using AI Optimized strategies that help improve your online presence through strategic content creation, keyword optimization, directory listings, and more to help your website show in organic search results.
Google’s AI overviews first rolled out in 2024, providing AI-generated summaries pulled from news articles or other sources on the web.
While these overviews appeared on only 6.5% of searches in January 2025, by May of this year they showed up on nearly 20%. It’s becoming more prevalent that the old rules no longer apply when it comes to showing up in front of internet users, and there is a relearning process across the board.
This has led to many businesses seeing drops in their organic traffic, and it’s possible that we may see a convergence of paid and organic media over the coming months and years. While they were once seen as separate, organic is going to be influencing the future of paid ads since Google will try and drive what gets revenue.
However, there are still strategies that can help organic traffic and placement. Refreshing website content at least once a month and adjusting content based on the information people are looking for can encourage users to click through. Building and strengthening structured data can also lead to improved search results.
Keeping up on current digital trends can be tricky, but SEO+ can help fill in the gaps by evaluating content on your website and making recommendations, cleaning up the technical backend of your website, and help build your web presence.
Video Trends
Our video team recently attended a virtual seminar about trends in the video landscape and learned some great information about the changes of video in marketing!
95% of marketers reported that video content has played a crucial role in boosting their brand visibility, so video has really gone from being an afterthought to a pillar of content strategy.
A 2024 study showed that 81% of consumers want more short-form videos from brands! Video can also provide more of an ‘instant gratification’ for users who prefer to watch visually instead of reading text.
The importance of vertical video is also growing – vertical is a more comfortable and natural format for many users (in alignment with mobile phone usage), and it also provides a more candid feeling.
Video is a crucial part of your marketing plan – CSM has a video production team to film and edit stunning visuals to accompany your messaging!
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