make youtube work for you

build your youtube presence & rise to the top

The average U.S. adult spends 48 minutes per day on YouTube, making it the second most visited website in the world, just behind Google. A paid YouTube ad on mobile is 84% more likely to receive a viewer’s attention than TV advertising, and 90% of people discover new brands or products on YouTube.

Answer: As of January 2024, that distinction (based on total global views) belongs to “Baby Shark Dance”

While the popularity of “Baby Shark” can be debated, what’s not in question is the power YouTube holds in the marketing world.

Define Your Target Audience

With the vast number of targeting options, it’s easy to define who you want to reach.

Demographics

• choose the age, gender, parental status, or household income of your primary audience
• You can also reach users based on additional traits such as college students, homeowners, or new parents.

Interests

• Affinity Segments: reach those who already have a strong interest in topics related to your business.
• Custom Affinity: you can target specific audiences tailored to your products or services. For example, a running shoe company can broadly target “Sports Fans”, but can also reach a more specific audience of “Avid Marathon Runners.”
• In-Market: find customers who are researching products like yours. For example, an auto repair shop can target those in-market for auto parts & accessories, and narrow further to particulars such as car batteries or wheels/tires.
• Custom Segments: ads are served to viewers based on the keywords or topics they’ve recently searched for on Google or YouTube.

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