So whoop-de-do and hickory dock, here’s some marketing ideas that rock!
All kidding aside, it seems that every marketing article this time of year is geared toward retailers. While retail is indeed the primary target for the holidays, that doesn’t mean they’re the only ones who can – and should – get in on the holiday mood!
Offer a gift certificate or special offer. A holiday discount can entice hesitant prospects to jump in. A limited time deal helps the immediacy: now is the time to act, because they won’t get a better deal all year.
Donate to charity and/or participate in local events around the community. This is a great way to highlight what your company stands for, as well as building camaraderie in the community. It also reinforces to existing customers why they should continue to do business with you.
Host a holiday event for customers and prospects. Taking time during the holidays is a great way to thank your existing customers and get in front of their friends and families. An event gives you the opportunity to engage with prospects to help improve your client list.
Send a handwritten card. In a world of email and junk mail, set your business apart by sending a handwritten note of appreciation. This is an easy and effective way to stay in front of your existing customers during the busy holiday season.
Don’t let retailers have all the fun this season – your business can get in the holiday spirit, too! Enjoy the season and spread some cheer!