Influencer Marketing
Influencer marketing is a subset of social media marketing, involving collaboration with influencers to promote brands or products. It combines ‘celebrity’ endorsement with the power of social media to leverage the trust and credibility influencers have built with their followers.
Influencers are categorized based on their follower count.
Utilizing nano and micro influencers allows for a high-scale program to generate instant buzz and rapid visibility by sharing on their story. Stories are one of the most engaging formats on social media, making them a powerful tool for brands looking to drive awareness and conversions. It also allows companies to test influencer marketing in a more scalable way.
If you’re ready to explore the world of influencer marketing, our team is here to help guide you in the right direction!
Social Media Security and Safety
In today’s world, social media security is crucial for protecting both personal and organizational information and preventing financial and legal repercussions.
The first step is to use a strong, unique password that’s different from your other online accounts. It should be difficult to guess and should be changed or updated regularly
Next, set up two-factor authentication (2FA). This adds another layer of security by requiring a one-time code when logging in from an unrecognized device. Authenticator apps like Google Authenticator, Duo, or LastPass help enhance the security for an account.
Make sure the email address linked to your social media accounts is up to date, and review third-party permissions and make sure that anyone who has access to your social media data is still relevant and valid. Remove permissions when people leave your team.
Lastly, be cautious of messages or emails that ask for personal information or account details. For example, Meta will not contact you on Messenger about account security. Before responding to any message asking for that information, first confirm that it is a legitimate request either by contacting the company directly or reaching out to your marketing provider for further details.
By safeguarding against cyber threats like hacking and phishing, you can protect both yourself and any business assets from the seedier side of the internet.
