TikTok is one of the leading social platforms for user engagement, and they’re finding a way to take that even further by allowing it to work as if it were a search engine. A new search ads toggle became available at the beginning of September, providing ease of use as well as discoverability for advertisers.
How does the search toggle work? It begins when a user clicks the search button at the top of the “For You” feed. From there, they type in the search query (what they are hoping to find), which then brings a series of search results. An advertiser’s ad will appear among those search results.
The new search toggle uses the in-feed creative that advertisers are already running on the platform, serving users those ads when they search for something said ad may be relevant to. The simplicity of the offering – toggling the search capability on or off – make it an easy addition to the platform.
TikTok’s internal data shows that 70% of ad groups with the search ads toggle “on” experience a less expensive cost per action (CPA), due to more efficient conversions from the search ad placement. It’s a significant development for the platform and its advertising ecosystem, providing a new way to reach potential consumers.
Whether through paid or organic placement, TikTok is a great way to get your message seen by an engaged audience. We’d be happy to help you identify the best way to leverage TikTok or any other social media platform!
Each media platform has its place in the marketing landscape and can be strong when used correctly. Timing, budget allocation, and creative messaging are all important factors for success. We’re here to help you identify your target audience and the best ways to reach them!
