Did you know that on average, 28% of email addresses become unreachable within a year? Email marketing can be a great way for your business to communicate news and information or drive calls-to-action, but your emails have to reach a reader’s inbox first. Cleaning up your email address list is a key part of email marketing. If you haven’t cleaned your email list in a while, chances are there are some inactive, incorrect or old addresses. Going through and removing any unsubscribed or bounced email addresses can go a long way in ensuring that you maintain a list of active, interested readers. We’d love to visit with you to discuss how email marketing can help you reach your audience!