challenge
Operating in a top-three metropolitan market, the public university faced the immense challenge of standing out in a crowded and highly competitive higher education landscape. To grow enrollment across both undergraduate and graduate levels, they needed to cut through the noise, effectively communicate their unique value proposition, and capture the attention of diverse prospective students.
solution
CSM developed a comprehensive, multi-platform digital campaign designed to reach and engage prospective students at every stage of the enrollment funnel. By leveraging a strategic mix of social media, full-funnel display advertising, YouTube, streaming television, and geofencing, the team precisely targeted key demographics. Custom creative and messaging highlighted the university’s unique programs and campus opportunities, successfully differentiating its offerings and inspiring action from qualified applicants.
impressions generated
visits to the website
video views
YOY increase in enrollment
