challenge
As a community-focused nonprofit, the organization needed a way to stand out, communicate their mission-driven culture, and reach potential candidates more effectively, without exceeding a modest recruitment budget.
solution
CSM developed a multi-channel recruitment campaign to better reach and engage qualified candidates. Using a strategic mix of social and traditional media, the team produced custom ad creative and copy that highlighted real employee stories to build authenticity. Targeted promotion of on-the-spot job fair interviews boosted awareness and drove strong attendance.
85,213
impressions generated
896
visits to the website
231
people engaged with content through reactions, comments, and shares
91
attendees, a 40% increase in attendance
