medical device company awareness campaign

An international medical device company partnered with CSM to increase awareness of their services, expand their market share for devices, and build awareness of the treatments and solutions they offer in the urology space. They wanted to accomplish these goals within a particular geography.

services

  • Research | Strategy
  • Visual Branding
  • Event Marketing | Integrated Media | Public Relations

challenge

As an international company, the client faced the complex task of penetrating a specific regional market to grow its local market share. The challenge was to build awareness for sensitive urology treatments, effectively reaching and educating a niche audience within a defined geography to ultimately drive patient action and increase procedural cases.

solution

CSM developed a hyper-focused campaign that blended broad-reach traditional media with targeted digital tactics. By using a strategic mix of broadcast radio and social media, the campaign saturated the desired geographical area. Custom ad creative and copy were designed to be educational, focusing on treatment options to empower potential patients, build trust, and drive them to learn more.

32%

increase in cases

2.37%

click-through rate
(vs. 0.83% industry avg.)

30%

of new patients experienced ad recall

$99,094

in added value from radio