Back to the Basics: Preparing for 2026

Back to Basics was our guiding mantra for 2025. At Central States Marketing, our foundation is built on respect, innovation, teamwork, disruption, and support. As we plan for 2026, we’re reflecting on the progress we made under that theme and carrying forward its focus on the essentials — staying grounded, energized, and ready to seize the opportunities ahead.

In today’s fast-paced world, it’s easy to get caught up in the constant motion and forget to pause, reset, and plan with intention. Back to Basics gave us the space to simplify, realign, and focus not just on how we work internally — but how we serve you, our clients. Too often, the “service” side of business is overlooked. This year, we made a conscious effort to return to the fundamentals of being true partners, not just vendors. That meant picking up the phone instead of sending another email, prioritizing face-to-face meetings instead of relying solely on virtual meetings, showing up to celebrate your wins, and being present to support your initiatives. These moments of connection reminded us that while technology is powerful, real relationships are what drive meaningful results.

Internally, Back to Basics also inspired us to strengthen our own team connections. From half-day Fridays in the summer to team outings, monthly birthday celebrations, and our Star of the Month program, we’ve built traditions that recognize and support the people who make our work possible. We also celebrated our 25th Anniversary and carried on our five-year tradition of traveling together for some fun in the sun— a reminder of the value of stepping away, reconnecting, and returning energized.

Looking ahead to 2026, we know there will be new challenges and new opportunities. By going back to basics — simplifying where we can, focusing on what matters most, and investing in both our clients and our people — we’ll be ready to meet the year with clarity, energy, and purpose.

Let’s continue building together. We’d love to hear what’s ahead for you in 2026 and explore how we can support your initiatives, celebrate your milestones, and help turn your goals into reality.