If the term AI generates both anxiety and excitement for you as a business leader, you’re not alone.
We’ve been throwing around these letters for generations (the term “AI” was first used by computer scientist John McCarthy at the Dartmouth Summer Research Project on Artificial Intelligence in 1956), but it’s only in the last decade that the power of AI has become accessible to the masses.
You may not even realize it, but you’re already using AI.
When you’re checking out after making an online purchase and you see the phrase “people also bought” — that’s AI. When you unlock your phone simply by looking at it–that’s AI. When you ask Siri to identify the song that’s playing in the coffee shop or ask Google Maps for directions–that’s AI. But let’s be honest, using AI is one thing, but channeling it for your business is quite another.
That’s where we come in. AI is revolutionizing digital advertising and at Central States Marketing, we’re making sure you’re not left behind. We’ve been using AI to optimize your digital advertising for years. When we set up ad groups, monitor their performance, pause those that aren’t delivering and amplify those that are, we’re using the data analytical power of AI. But as AI tools improve, we’ll be able to improve our ability to segment audiences even more accurately and target them more personally.
While AI is undeniably revolutionizing the capabilities of agencies and businesses alike, it’s essential to remember that nothing replaces the power of people. AI, much like a calculator, provides us with faster insights, greater efficiency, and the ability to do more than ever before. But just as a calculator doesn’t solve a problem on its own, AI doesn’t automatically deliver results. It’s up to us—creative strategists, marketers, and decision-makers—to interpret the information, craft compelling narratives, and apply strategic insights. At the heart of every innovative campaign is human ingenuity, ensuring that technology amplifies our potential rather than replacing it.
Here’s some AI advancements we’re looking forward to in 2025:
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