So what exactly is native? It’s paid content – articles, images, infographics, etc – that align with the tone and style of the publication or site its posted on. Essentially, it blends in with the organic content around it.
81% of consumers trust content on publisher sites
Three out of four publishers offer some form of native advertising on their websites, and 41% of brands are currently using native advertising. Native ads can be interesting, informative, and promote a product or brand. The key is that it is non-disruptive – it exposes the reader to advertising content without sticking out.
Why are brands increasingly turning to native? It’s effective – 81% of consumers trust content on publisher sites, and native ads create an 18% increase in intent. Native also fights ad fatigue, which happens when the audience gets bored with seeing ads. Native provides brand exposure cloaked in editorial content, so they don’t tire out the audience. As long as the content is relevant and interesting, native advertising engages the audience.
see it in action
We’d be happy to talk with you more about how native advertising can help you reach your business goals!
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