Humans are, by nature, very visual beings. In the brain itself, there are hundreds of millions of neurons devoted to visual processing, nearly 30 percent of the entire cortex, as compared with 8 percent for touch and just 3 percent for hearing. Each of the two optic nerves, which carry signals from the retina to the brain, consists of a million fibers, compared to the auditory nerve carrying a mere 30,000.
That’s all to say that social media images are a vital part of your content reaching the maximum amount of people, people who are very visual beings! Those that have dabbled in creating engaging images for social media know just how tough and time-consuming it can be. Below are some simple ways to effectively reach your target audience on social media.
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Source: Buffer
