There are blogs about it. Mile-long comment threads on Facebook. And even press releases dedicated to announcing it. We’re talking about the swag. It won’t be the sole thing you’re focused on as you plan a race, but it certainly contributes to a lot of participant buzz.
Fun and light-hearted, participants received an official race apron or cape, and a chocolate turkey at an event organized by ShaZam Racing.
Creative? Yes. Popular? Definitely. But instead of staring at your race checklist and stressing about coming up with your own brilliant idea for race swag, start by trying to get inside the heads of your participants. What would they think is cool and special? How can you provide that to them? And we’ll leave you with one final note: Stop filling your race swag bags with nothing but crap in them. Put all coupons and paper on your website and put something in that bag that really represents your event!