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Search is the Primary & Most Used Mobile Shopping Tool

Google has quite successfully pivoted toward mobile over the past few years. And while more searches now happen on mobile devices, it has been hotly debated whether search plays as […]


Posted: September 15, 2016 | View More »


What’s the Difference Between Facebook News Feed Ads & Boosted Posts?

Have you ever wondered about the difference between boosting a post on Facebook and running a News Feed ad? Is boosting your post the same as a News Feed ad […]


Posted: September 13, 2016 | View More »


Do You Know Your Social Media GOALS?

It’s easy to fall down the rabbit hole when using social media for your business. It can be a truly counter-productive use of time if you don’t have clear goals […]


Posted: September 13, 2016 | View More »


Why does Google Analytics Report Different Values Than Your Ad Server?

Generally speaking web analytics programs such as Google Analytics report different numbers than ad servers. This discrepancy is caused by several factors: 1 – Visitor browser preferences: Visitors must have JavaScript, […]


Posted: July 14, 2016 | View More »


Google to roll out Expanded Text Ads for all devices

As reported earlier this month, Google has been testing longer text ads in search results across devices. On Tuesday, the company announced Expanded Text Ads will be available to advertisers […]


Posted: June 7, 2016 | View More »


3 Trends Impacting Small and Medium Businesses Now

Since 2014, small and medium-sized business owners have experienced year-over-year improvement of business results, and they’re increasingly optimistic about the current economic environment. According to a recent survey, 56 percent […]


Posted: June 7, 2016 | View More »


The Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks

Nowadays, social media is one of the main channels used by companies to reach their target audiences. But with so many different social networks available, how do you choose which will […]


Posted: June 7, 2016 | View More »


Google Switches to 4 Ads on Top, None on Sidebar

With Google constantly changing their algorithm, it’s no surprise that there is yet another major adjustment that we need be aware of. Starting immediately, Google will discontinue the sidebar ads […]


Posted: March 7, 2016 | View More »


7 Email Trends That Should Die in 2016

Forget what you knew about emails in 2015. This year is going to be a lot less forgiving. Today, with more and more people aiming to reach the coveted state […]


Posted: March 7, 2016 | View More »


How Does Display Advertising Work?

Display advertising works as a digital billboard online, increasing brand awareness. Display ads target a consumer based on their location and/or behavior. You may have also heard the phrase “Retargeting” […]


Posted: December 10, 2015 | View More »


Small Business Showcase

Central States Marketing is proud to be a local small business. We appreciate our business partners who we work hard for every day. As a way to give back, we […]


Posted: November 24, 2015 | View More »


Search & Display Advertising: What’s the Difference?

When I was little, I wouldn’t even touch peanut butter. I was a jelly kind of gal. Little did I know, adding crunchy peanut butter to my jelly-only sandwich would […]


Posted: October 13, 2015 | View More »


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