CSM Takeaway: Email and social media marketing should be used to complement each other rather than compete with each other. Social media has firmly cemented its place as a vital marketing […]
You probably already know, or at least have heard, about the growing importance of digital media (such as search, display, and social media). Unfortunately, many people think that investing in […]
Google has quite successfully pivoted toward mobile over the past few years. And while more searches now happen on mobile devices, it has been hotly debated whether search plays as […]
Have you ever wondered about the difference between boosting a post on Facebook and running a News Feed ad? Is boosting your post the same as a News Feed ad […]
It’s easy to fall down the rabbit hole when using social media for your business. It can be a truly counter-productive use of time if you don’t have clear goals […]
Generally speaking web analytics programs such as Google Analytics report different numbers than ad servers. This discrepancy is caused by several factors: 1 – Visitor browser preferences: Visitors must have JavaScript, […]
As reported earlier this month, Google has been testing longer text ads in search results across devices. On Tuesday, the company announced Expanded Text Ads will be available to advertisers […]
Since 2014, small and medium-sized business owners have experienced year-over-year improvement of business results, and they’re increasingly optimistic about the current economic environment. According to a recent survey, 56 percent […]
Nowadays, social media is one of the main channels used by companies to reach their target audiences. But with so many different social networks available, how do you choose which will […]
With Google constantly changing their algorithm, it’s no surprise that there is yet another major adjustment that we need be aware of. Starting immediately, Google will discontinue the sidebar ads […]
Forget what you knew about emails in 2015. This year is going to be a lot less forgiving. Today, with more and more people aiming to reach the coveted state […]
Display advertising works as a digital billboard online, increasing brand awareness. Display ads target a consumer based on their location and/or behavior. You may have also heard the phrase “Retargeting” […]
