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Is Mobile In App Advertising Right For Your Business?

Promoting your business on mobile is essential in local marketing today now that 65% of Americans now own smartphones – and it’s the primary way many of them access the Internet. Of the many ways to do this, perhaps the most effective method is in-app advertising, which allows you to show display ads to consumers in real time while they are using mobile apps – like entertainment, news, radio, weather, and more.


Posted: May 1, 2015 | View More »


Google Wants Mobile-Optimized Websites

Google announced that it will place more weight on how mobile-friendly a website is when users search from a mobile device starting April 21st. That’s just around the corner! The company says this will affect mobile searches in all countries, and will have a “significant impact” on search results.


Posted: April 1, 2015 | View More »


Now with 2 Million Advertisers, Facebook Is Gaining a Foothold With Small Businesses

Facebook now has 2 million advertisers, a milestone CEO Mark Zuckerberg announced in a video post on the social network. Zuckerberg and COO Sheryl Sandberg thanked small-and-medium-sized businesses (SMBs) and entrepreneurs for jumping on board with the platform, helping it attract 500,000 new advertisers in the last year.


Posted: March 1, 2015 | View More »


No Mobile Site? It’ll Cost You in Google’s Mobile Search Results

In the past, you may have received visits to your non-mobile website from consumers who were using Google to search for your products or services on their mobile devices. But now, not having a mobile website can drastically affect how many people visit it from the search results, for a variety of reasons.


Posted: March 1, 2015 | View More »


7 Mobile Marketing Stats Every Local Business Should Know

For today’s local businesses, having a robust online presence has become a necessity. But is your business up to speed on the demands for mobile marketing as well? Here are five mind-blowing stats about mobile every local business needs to know.


Posted: December 1, 2014 | View More »


Another Google Search Update: Are Your Local Results Changing?

It seems like every time we blink, Google has another search algorithm update for us to chew on. The latest was a pretty major update to their local search results that Search Engine Land has nicknamed “Pigeon.” This update affects both browser searches and Google Map searches and may cause local businesses to experience either an increase or decrease in their organic search traffic. Here’s what’s in the latest update and what you need to know so your business can continue to get discovered in Google search.


Posted: September 1, 2014 | View More »


Optimize your video content and improve your SEO

We are all aware that the most dominant search engine out there today is Google. But what would you say is the second largest? Yahoo? Bing? Would you be surprised if I told you YouTube? Most of you are probably not surprised but for those of you this is news to, also note that YouTube is owned by Google.


Posted: September 1, 2014 | View More »


Mobile Marketing – Don't be left behind.

As mobile marketing continues to grow, so do the ideas behind connecting the 300 million mobile phone users and Web browsers in the U.S. to the wide variety of technologies available now and in the very-near future. More than half of the population has a smart phone with estimates that U.S. consumers with a smart phone will double to 192 million by 2016.


Posted: June 1, 2014 | View More »


Brian Buralli Appointed to ISHMPR State Board

Brian Buralli, Partner & Senior Project Manager for Central States Media, was recently appointed to the state Board of Directors of Illinois Society of Healthcare Marketing and Public Relations (ISHMPR).


Posted: November 1, 2012 | View More »


Brynne Behringer Named Partner

Ann Johnston, Partner & President of Central States Media announced today that Brynne Pearson has become a partner in the firm. Brynne has been with Central States Media for 4 years and has made significant contributions to the growth of the company.


Posted: November 1, 2012 | View More »


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